AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025 AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4
ChatGPT Traffic Referrals To Publishers Rising by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2025 ChatGPT continues to push referral traffic to news publisher sites, but not enough to counter declines in clicks from users who increasingly get news from AI-powered search results, according to a report released this week. Between January 2024 and May … Continue reading ChatGPT Traffic Referrals To Publishers Rising
Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows
Andres Muñoz September 20, 2021 92% of consumers trust word of mouth over any other form of advertising, making referral marketing one of the most powerful word of mouth marketing tools. Referral marketing is a strategy that is becoming increasingly popular nowadays. And that’s because there are countless statistics that show how effective it is. … Continue reading What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty
Plus, Yelp launches new ad platform. Chris Wood on July 15, 2021 Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a … Continue reading Gaining referrals from Millennials and Gen Z: Thursday’s daily brief
Alejandra Zilak July 2, 2021 What’s your elevator pitch? Just kidding. Don’t tell me. You could be selling a panacea to solve the world’s problems. The ultimate product or service that makes everyone who makes eye contact with you as happy as a little kid on Christmas morning. But if no one knows about it, … Continue reading How to Ask for Referrals From Existing Clients (+ Letter Templates)
Publishers See Gains In Referrals, Though Direct Traffic Is Strong by Rob Williams , March 12, 2021 The coronavirus pandemic last year led consumers to spend more time reading news and information, with content aggregators, search engines and social media helping to drive big gains in traffic, according to a report by content analytics platform … Continue reading Publishers See Gains In Referrals, Though Direct Traffic Is Strong
Connor Benedict February 19, 2021 Client referrals come from current clients who are so impressed with your services that they suggest your business to friends and family. Referrals happen through word of mouth. And, because referred leads are coming to you from current, happy, clients, they’re almost guaranteed to turn into new clients. Saving you … Continue reading How to Get More Client Referrals for Your Consulting Business
Viktor Runov September 30, 2020 We all know how it feels. The anxiety. The self-doubt. The cold sweats. The pain and personal anguish. No – we’re not talking about the fear you experience as you mull over asking your crush on a date. We’re talking about the fear small business owners often experience as they … Continue reading How to Stop Being Scared and Ask for Referrals
Choncé Maddox — January 24, 2020 We all know how important sales and marketing is when it comes to growing your business. However, aggressively chasing after new clients and customers can get exhausting after a while. It feels nice to get some referral business every now and then. To that note, you may not realize … Continue reading How to Get More Referrals in Your Business
