Zach Watson — January 12, 2019 — January 12, 2019 Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. But what does that process look like? And how do you know if your team—or the one you’ve hired—is focusing on … Continue reading A Proven UX Research Process to Redesign Your Website
Damon Yerian — December 13, 2018 — December 13, 2018 Pexels / Pixabay My husband and I recently purchased a 1927 craftsman home, and we’re embarking on a major renovation project. It’s an exciting endeavor, but no matter how much preparation and planning we do, I know there will be challenges along the way. Even … Continue reading How to Make Your Web Redesign Successful (From a Creative Perspective)
Autumn Sullivan — October 4, 2018 — October 4, 2018 A website has a lot in common with a brick and mortar location. It takes careful planning to design and build one, and its purpose is to entice customers to enter, browse, and eventually convert. And just like your IRL store, sometimes things get a … Continue reading How to Tell if You Need a Website Redesign (or Not)
Christopher Hutchens — September 14, 2018 — September 14, 2018 Websites are fun, helpful, and probably the best tool that a company has as its disposal. But there are things you need to keep in mind as you start designing, or redesigning, your website. Now, we’re going to assume that your business already has a … Continue reading How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective
Jon-Mikel Bailey — June 29, 2018 Follow @jonmikelbailey — June 29, 2018 We’ve been designing top quality websites for just shy of 16 years now. And some of the RFPs we’ve received have been – how to say this nicely – less than useful. Website redesign RFPs can range from useful and informative to downright … Continue reading How to Write the Perfect Website Redesign Scope of Work
The New Gmail: What Will The Redesign Mean To Email Marketers? by Ray Schultz , Columnist, April 17, 2018 It may be hard to assess a change that is now only a rumor. But email professionals seem happy about the reported Gmail redesign. “The details are still trickling out and we’d hate to speculate before … Continue reading The New Gmail: What Will The Redesign Mean To Email Marketers?
Tim Asimos — January 18, 2018 Follow @timasimos — January 18, 2018 Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority. You simply can’t have a set it and … Continue reading Don’t Wait For the Next Redesign to Make Website Improvements
Tobin Lehman — January 12, 2018 Follow @gonewnorth — January 12, 2018 lukasbieri / Pixabay If your website is more than two years old, it could be hurting you more than it’s helping. If so, this is your year for a website redesign. We tend to forget about things that are not right in front … Continue reading Is 2018 Your Year For a Website Redesign?
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Pauline Jakober on November 28, 2017 Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The … Continue reading How your website redesign can sabotage your paid search efforts
Ashley Hill — September 26, 2017 — September 26, 2017 vanmarciano / Pixabay Having been designing and developing websites since 1999, I’ve learned a few best practices that apply to any kind of website project. It doesn’t matter if you’re just making a few tweaks to a website, or redoing the entire thing. The content … Continue reading 5 Best Practices for Website Redesign Success