Jon-Mikel Bailey — June 29, 2018 Follow @jonmikelbailey — June 29, 2018 We’ve been designing top quality websites for just shy of 16 years now. And some of the RFPs we’ve received have been – how to say this nicely – less than useful. Website redesign RFPs can range from useful and informative to downright … Continue reading How to Write the Perfect Website Redesign Scope of Work
The New Gmail: What Will The Redesign Mean To Email Marketers? by Ray Schultz , Columnist, April 17, 2018 It may be hard to assess a change that is now only a rumor. But email professionals seem happy about the reported Gmail redesign. “The details are still trickling out and we’d hate to speculate before … Continue reading The New Gmail: What Will The Redesign Mean To Email Marketers?
Tim Asimos — January 18, 2018 Follow @timasimos — January 18, 2018 Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority. You simply can’t have a set it and … Continue reading Don’t Wait For the Next Redesign to Make Website Improvements
Tobin Lehman — January 12, 2018 Follow @gonewnorth — January 12, 2018 lukasbieri / Pixabay If your website is more than two years old, it could be hurting you more than it’s helping. If so, this is your year for a website redesign. We tend to forget about things that are not right in front … Continue reading Is 2018 Your Year For a Website Redesign?
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Pauline Jakober on November 28, 2017 Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The … Continue reading How your website redesign can sabotage your paid search efforts
Ashley Hill — September 26, 2017 — September 26, 2017 vanmarciano / Pixabay Having been designing and developing websites since 1999, I’ve learned a few best practices that apply to any kind of website project. It doesn’t matter if you’re just making a few tweaks to a website, or redoing the entire thing. The content … Continue reading 5 Best Practices for Website Redesign Success
Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign
Tim Whiting — August 18, 2017 — August 18, 2017 After leading a dozen or so major website redesigns, I am familiar with the euphoric thrill of publishing and propagating a new website. It’s the realization of months of iterative discovery, creation and testing. Many times, however, the celebration is short-lived as the reality of … Continue reading Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign
Rachel Hand — August 16, 2017 Follow @GroMarketingLtd — August 16, 2017 markusspiske / Pixabay I’m sure it feels like you have only just had your website updated, but as 2013 fades into a distant memory you realize it’s actually been 4 years. That’s four years since the world was addicted to playing candy crush, … Continue reading Time for a Redesign?
Kaitlyn Hammond — July 25, 2017 — July 25, 2017 Your website is the very first thing your visitors see, and it largely determines if your customers will stay on the site and make a purchase, or decide to leave. Keeping your website relevant and implementing the latest technological advances to make sure it’s innovative … Continue reading How to Tell if You Need a Website Redesign