Reddit To Launch Karma Kash, Reduce Marketing Swag By Half by Laurie Sullivan @lauriesullivan, May 5, 2023 Reddit’s initiative to help minimize the impact of marketing giveaways and promotional waste, scheduled to launch June 1, will offer a donation to non-profits rather than giving a promotional gift, also known as swag. Karma Kash — the … Continue reading Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Reddit Continues To Update Ad Platform by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2023 Reddit on Thursday made it easier to set up and run advertising campaigns across its platform as the company continues to grow its global ad business. Updates to Reddit Ads Manager are intended to make set-up and management easier. The … Continue reading Reddit Continues To Update Ad Platform
Reddit hacker snagged email addresses and old passwords Rob LeFebvre @roblef Earlier this month, a hacker accessed a few of Reddit‘s systems, grabbing some current email addresses and a database backup from 2007 that contained account passwords. The company assured its users that the attacker did not gain write access to any systems, and was … Continue reading Reddit was hacked in a phishing attack targeting its employees
How Reddit Predicts Consumer Trends For Brands by Laurie Sullivan @lauriesullivan, January 5, 2023 Reddit wants to help brands predict the future — for example, when a restaurant should offer lab-grown food, or a beauty brand should offer DNA-based skincare treatments or DNA-personalized vitamins. On Thursday, Reddit released a report with these insights based on … Continue reading How Reddit Predicts Consumer Trends For Brands
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It by Laurie Sullivan @lauriesullivan, March 16, 2022 Reddit’s partnership with WPP, announced today, comes with a multiyear commerce advisory agreement to assist brands in leveraging the purchase power of online communities. The long-term partnership will help brands with counseling and support. The partnership … Continue reading WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
