Tag Archives: RealTime

Why Real-Time Data Really Matters for Chargeback Management

Payments Online

Ben Bradley — November 7, 2016 Follow @b_bradley— November 7, 2016 When it comes to solving the chargeback management problem for merchants and issuers, it’s not that the data doesn’t exist that would improve the payments ecosystem. What’s missing is access to the right data at the right time. To understand why real-time data is … Continue reading Why Real-Time Data Really Matters for Chargeback Management →

Buying display media in advance or in real-time: What you need to know

Digital Marketing Trends

Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016  Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know →

Why real-time search algorithm updates may be bad news

Search Engine Ranking

With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates. Patrick Stox on March 18, 2016   Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms … Continue reading Why real-time search algorithm updates may be bad news →

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

Google Tools

The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment →

The Social Significance Of Real-Time Marketing

Social Media Utilization

Michael PascoSeptember 14, 2015 For millennials, living in the moment isn’t possible without an Instagram post. Smartphones have revolutionized how people share what happens in the now, and word-of-mouth isn’t powered by the mouth anymore. The fact is, things can’t happen in real-time without starting a conversation online first. According to Pew Research Center, 7 … Continue reading The Social Significance Of Real-Time Marketing →

8 Top Social Media Experts Weigh in on Real-Time Marketing

Social Media Strategies

Pam McBrideSeptember 5, 2015 If you’ve ever attempted to run a real-time marketing campaign, you know how challenging it can be. There are so many factors involved in getting it right: creating compelling content, understanding your audience, connecting to your audience at the right time, choosing the right real-time events to engage with… not to … Continue reading 8 Top Social Media Experts Weigh in on Real-Time Marketing →

Why Brands Need A Social Marketing Team To Manage Real-Time Engagement

Branding In Social Media

ZOG DigitalAugust 6, 2015 Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions The first … Continue reading Why Brands Need A Social Marketing Team To Manage Real-Time Engagement →

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