Ryan VanDenabeeleMarch 17, 2015 The grumbling has been growing louder, small businesses are tired of watching their organic Facebook reach plummet. It’s a miserable feeling and many are scaling back their Facebook marketing efforts in search for greener pastures. The truth is, with 1.4 billion users, Facebook can’t be ignored. Businesses must adapt to the … Continue reading 10 Ways Small Businesses Can Gain More Facebook Reach
Drew BernardMarch 16, 2015 Last January Facebook announced Facebook Trending. Designed to take-on a perceived Twitter strength, Trending lists topics and hashtags that have recently spiked in popularity on Facebook. However, with 703 million mobile daily active users on average, bringing Trending to mobile devices is an important update and one that warrants a renewed look … Continue reading Now on Mobile: Four Strategies to Increase Reach and Engagement with Facebook Trending
Megan Van VlackMarch 1, 2015 Sales and marketing professionals both know, when it comes to reaching a prospective buyer and closing a deal — timing is everything. As the sales industry advances and consumer purchasing evolves, the research, technology and training that goes into closing a deal has changed. Over the past few years, the … Continue reading Social Selling: How to Reach Buyers Earlier & Shorten the Sales Cycle
Randall BeardFebruary 5, 2015 Over the last several years, digital audience measurement has taken several major steps forward with the measurement of non-fraudulent views, viewable impressions, and on-target audience delivery. These are all core building blocks to effective digital advertising: Your digital ad can’t be effective if it’s” viewed” by a non-human bot. The ANA … Continue reading Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness
Michelle McGowanFebruary 2, 2015 The time we’ve all been hinting at has finally arrived – Facebook is officially putting the kibosh on organic reach for brand pages. Translation? If you’re not paying to be seen, you won’t be seen. “No matter how creative a brand’s Facebook posts may be, they simply won’t get shown to … Continue reading Social News: Facebook Puts an End to Organic Reach for Brand Pages
Megan Van VlackJanuary 27, 2015 The early opportunities offered by social media networks are dying. According to Forrester, marketers are seeing organic reach diminish on social networks. Today, brands are only reaching 6% of their fans — at best — without paid advertising. Is organic social media reach dead to marketers? In a webinar hosted … Continue reading Organic Social Reach is Dead. What’s Next?
Personal Branding BlogJanuary 13, 2015 “The quality of your life is the quality of your communication.” Tony Robbins What would you consider the most important factor for success when seeking a new job? A great resume? Relevant qualifications that match the job description? An MBA or other educational achievements? Actually, the most important factor for … Continue reading Job Search: How to Reach Anyone You Want
US internet advertising is on pace to reach $50 billion in 2014. Greg Sterling on December 19, 2014 Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 … Continue reading IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
Jessica Authier December 16, 2014 The number of times Facebook has announced changes to its algorithm is enough to make any social media strategist or community manager throw up his or her hands in defeat. But, perhaps this isn’t such a bad thing, after all. The latest On Nov.14, News Feed FYI published the … Continue reading Good News! Facebook Cuts Brands’ Reach Again
Facebook is cracking down on overly promotional posts. We asked social media experts how businesses should react to the latest News Feed news. Martin Beck on November 17, 2014 If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for … Continue reading If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?
