An Industry Push For Ad Auction Transparency Standards by Laurie Sullivan , Staff Writer, October 8, 2025 Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the agency wants companies across the ad industry … Continue reading Ad Industry Pushes Standards For Transparency In Auctions
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords
Developers will have more time to migrate to v2 due to the coronavirus pandemic. Ginny Marvin on April 8, 2020 at 10:19 am Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will … Continue reading Google pushes out Google Ads API v1 sunset date
Ad Industry Pushes National Privacy Law, Would Override California Measure by Wendy Davis , Staff Writer @wendyndavis, November 21, 2019 The ad industry on Thursday officially asked Congress to pass a national privacy law that would override state laws, including California’s sweeping Consumer Privacy Act. “Policy affecting the entire consumer economy and consumers nationwide is being … Continue reading Ad Industry Pushes National Privacy Law, Would Override California Measure
Mobile Pushes Social, Search Spend Higher by Laurie Sullivan @lauriesullivan, May 1, 2018 Spending growth on paid search rose 11% year-over-year (YoY). For paid-search Shopping Campaigns, the cost-per-click (CPC) fell across devices, but findings suggest improved responsiveness likely helped increase mobile click-through rates (CTRs). Mobile continues to drive paid social and paid-search advertising– outpacing overall … Continue reading Mobile Pushes Social, Search Spend Higher
Love it or hate it, columnist Kerry Jones explains how to skillfully craft controversial content that attracts attention. Kerry Jones on August 22, 2016 It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success. But to get those high numbers of … Continue reading How to responsibly create content that pushes the envelope
The range of use cases for location is broader than most marketers recognize. Greg Sterling on June 1, 2016 Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year, and most mobile users don’t want push notifications from even their favorite brands. The fix … Continue reading Localytics pushes Places notifications as key to personalization, mobile engagement
Facebook is giving people the option to get reminders about events, milestones and other activities within its mobile app notifications. Martin Beck on October 26, 2015 Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders. The new features will offer people contextual reminders based on their … Continue reading Facebook Pushes Into Google Now Territory With Updated Mobile Notifications
