Tag Archives: Purchase

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value.  What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Omnicom brings purchase insights to marketers with Affinity Solutions agreement

The multi-year agreement connects Affinity Solutions’ retailer purchase transactions with Omnicom’s data and analytics division, Annalect. Chris Wood on March 7, 2022 Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. The deal will integrate … Continue reading Omnicom brings purchase insights to marketers with Affinity Solutions agreement

How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent?

How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent? by Karlene Lukovitz  @KLmarketdaily, February 3, 2022 A new study of kids’ media consumption, recall of brands and ads, purchase intent and other media behaviors shows video-on-demand (VOD) consistently coming in behind YouTube, and sometimes behind broadcast TV.  The survey with 2,000 U.S. … Continue reading How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent?

How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase

How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase by Nelson Freitas , January 24, 2022 In the chase to optimize (and keep optimizing) sales, brands are missing out on the real benefit of data intelligence. Brands could use their customer relationships not only to make money, but also to help … Continue reading How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase

Using psychology and better data practices to get customers closer to purchase

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase

How YouTube Impacts Consumer Purchase Habits

How YouTube Impacts Consumer Purchase Habits by Laurie Sullivan  @lauriesullivan, December 30, 2020 The pandemic gave live streaming video a boost. Now nightly network news shows are seeing the same success in performance. Much of the content is watched on television screens and influencers are helping brands reach consumers on more than just smartphones and … Continue reading How YouTube Impacts Consumer Purchase Habits

To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves

Dana Kachan December 14, 2020 Digital product creators all over the world are bothered by the same question – how to build for continuity? How to create a product loved not only for a while but conquering customers’ hearts over the decades. Most of them come to the point that product-thinking is problem-solving. Indeed, a … Continue reading To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan  @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study