What Google’s Purchase Of Spirit Airlines Data Means For Advertisers by Laurie Sullivan , Staff Writer, August 19, 2026 Consumer data is no longer just a record of past transactions. It has become a tool for analyzing and shaping future behavior. Predictive analytics and behavioral economics have created a feedback loop that predicts future decisions … Continue reading What Google’s Purchase Of Spirit Airlines Data Means For Advertisers
Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment. By David Johnson February 17, 2026 Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth … Continue reading The path to purchase just got dramatically shorter
Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found. Mike Pastore on November 4, 2025 A new study found 67 percent of global podcast listeners say they’ve made a purchase directly because of a recommendation from a podcast, which begs the question: Are podcasters … Continue reading Two-thirds of listeners say podcasts recommendations drive purchase decisions
YouTube: What Gets Consumers To Purchase? by Laurie Sullivan , Staff Writer, October 24, 2025 YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. Forty-six percent of consumers said they have purchased a product discovered on YouTube, … Continue reading YouTube: What Gets Consumers To Purchase?
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. … Continue reading Driving growth through data: Optimizing the purchase stage
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software. Constantine von Hoffman on November 20, 2023 Adobe’s $ 20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary … Continue reading EU raises antitrust concerns about Adobe’s purchase of Figma
B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey. Constantine von Hoffman on August 7, 2023 Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new … Continue reading Tighter budgets are extending the B2B purchase cycle
Magna: Excessive Streaming Ad Frequency Damages Purchase Intent by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2023 Repetitive advertising can damage a brand’s reputation and decrease purchase intent, according to a study from IPG’s Magna unit, and ad tech firm Nexxen, which specializes in video and connected television (CTV). Kara Manatt, executive vice president of … Continue reading Magna: Excessive Streaming Ad Frequency Damages Purchase Intent
Amazon is buying iRobot, the creator of the Roomba robot vacuum Jon Fingas @jonfingas Amazon just took a big step toward cornering the market for household robots. The company has reached a deal to acquire iRobot, the creator of Roomba robot vacuums. The purchase is worth $1.7 billion in cash and will … Continue reading Amazon’s iRobot purchase is under investigation by European authorities
Amazon will buy primary healthcare provider One Medical for $3.9 billion Kris Holt @krisholt Amazon has struck a deal to buy primary healthcare company One Medical for $3.9 billion. The provider offers in-person care at locations across the US, but perhaps of more interest to Amazon, it has digital and virtual care services. The … Continue reading Amazon officially becomes a health care provider after closing purchase of One Medical
