Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. … Continue reading Driving growth through data: Optimizing the purchase stage
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software. Constantine von Hoffman on November 20, 2023 Adobe’s $ 20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary … Continue reading EU raises antitrust concerns about Adobe’s purchase of Figma
B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey. Constantine von Hoffman on August 7, 2023 Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new … Continue reading Tighter budgets are extending the B2B purchase cycle
Magna: Excessive Streaming Ad Frequency Damages Purchase Intent by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2023 Repetitive advertising can damage a brand’s reputation and decrease purchase intent, according to a study from IPG’s Magna unit, and ad tech firm Nexxen, which specializes in video and connected television (CTV). Kara Manatt, executive vice president of … Continue reading Magna: Excessive Streaming Ad Frequency Damages Purchase Intent
Amazon is buying iRobot, the creator of the Roomba robot vacuum Jon Fingas @jonfingas Amazon just took a big step toward cornering the market for household robots. The company has reached a deal to acquire iRobot, the creator of Roomba robot vacuums. The purchase is worth $1.7 billion in cash and will … Continue reading Amazon’s iRobot purchase is under investigation by European authorities
Amazon will buy primary healthcare provider One Medical for $3.9 billion Kris Holt @krisholt Amazon has struck a deal to buy primary healthcare company One Medical for $3.9 billion. The provider offers in-person care at locations across the US, but perhaps of more interest to Amazon, it has digital and virtual care services. The … Continue reading Amazon officially becomes a health care provider after closing purchase of One Medical
Jon Fingas|@jonfingas Microsoft just made one of the largest-ever bids for a game studio. The company has announced plans to acquire Activision Blizzard for $95 per share, valuing the all-cash deal at an enormous $68.7 billion. The deal would make the combined entity the “third-largest” game company by revenue, according to Microsoft, and would … Continue reading The FTC might file an antitrust lawsuit to block Microsoft’s Activision purchase
eBay Ads Holiday Survey Reveals Search And Purchase Patterns by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2022 Walmart and Target plan to begin offering deals earlier this year to keep up with soaring inflation holiday shopping and ease the pain for consumers at checkout. The strategies, announced Thursday, come as many expect holiday sales … Continue reading eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View by Laurie Sullivan @lauriesullivan, September 2, 2022 Criteo has released an insights and trends report based on an analysis of millions of consumer transactions from thousands of retailers. Consumers in the U.S. and in the UK last year moved from discovery to … Continue reading Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View
Emails triggered by price cuts and back-in-stock have 25% first purchases rate. Constantine von Hoffman on August 15, 2022 Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first … Continue reading Welcome emails have best click-to-open and first purchase rates
