Tag Archives: Proximity

If You Don’t Have LinkedIn Proximity, You’re Missing Out

Colleen McKenna — February 10, 2020 I listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, … Continue reading If You Don’t Have LinkedIn Proximity, You’re Missing Out →

Proximity and beacon data now making its way into DSPs for retargeting

Marketing Guide

Unacast and Juice Mobile deal a leading indicator of where market is going. Greg Sterling on November 16, 2016 When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling use case for the proximity data and technology. Yext launched one of the first beacon-based, … Continue reading Proximity and beacon data now making its way into DSPs for retargeting →

What Is Proximity Based Marketing?

Marketing Lessons

by Chris Horton February 5, 2016 Follow @chrshortonFebruary 5, 2016 As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on … Continue reading What Is Proximity Based Marketing? →

Digital Proximity Brings Us Closer

Digital Transformation

Bryan KramerOctober 11, 2015 As the digital landscape is ever-changing; so are the ways in which marketers are trying to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy. Why, you ask? The answer is right in … Continue reading Digital Proximity Brings Us Closer →