Virginia Franco — February 22, 2018 Follow @VAFrancoResumes — February 22, 2018 slightly_different / Pixabay Gone are the days when a top-notch resume alone will be enough for a recruiter or a hiring manager find and vet you – let alone reach out. Why? As a resume specialist, I know that without “social” proof that … Continue reading Do You Have Social Proof and Is it Helping or Hurting Your Job Search Chances?
Mark Irvine — August 20, 2017 — August 20, 2017 It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go … Continue reading These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof
Proof Search Mirrors Consumer Demand by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2017 Automotive features such as cameras, alerts and sensors, and driver assistants that trend in search results are easy to spot in Google and Bing and can give manufacturers insight into the services consumers want most. Internet searches related to car … Continue reading Proof Search Mirrors Consumer Demand
Kristen Hicks — April 14, 2017 Follow @atxcopywriter— April 14, 2017 Your customers are smart. They know marketers have a stake in the claims you make about a company’s products. If they’re ever going to trust what you have to say, you must give them more than your own word. That’s what makes social proof … Continue reading 3 Ways to Leverage Social Proof Beyond Case Studies
From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your brand. Timothy Carter on March 29, 2017 When most people try to develop a marketing campaign, they focus on making a sale to potential users. Sometimes, that sale is literal, such as getting a user … Continue reading How to use social proof in your marketing campaign
Adam White — March 10, 2017 Follow @realAdamWhite— March 10, 2017 The SEO gods have a good sense of humor. Back when Google and other search engines first were created, there wasn’t much to SEO. You just needed to have the right keywords in the right places and you could show up at the top … Continue reading Proof That On-Page SEO Is More Important Than Ever
Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything
Margot da Cunha — January 15, 2017 — January 15, 2017 Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social … Continue reading The Complete Guide to Using Social Proof in Ads and Landing Pages
Wesley Cherisien — January 4, 2017 — January 4, 2017 Before buying a product, going to a new restaurant, or visiting a destination, what’s the first thing we do? Read reviews. We scour the Internet, talk to friends and read articles before we make any decisions. This is the power of social proof. Before we … Continue reading The Importance of Social Proof: Leveraging the Most Impactful Sales Tool
Richard Smith — November 20, 2016 Follow @MeRichardsmith— November 20, 2016 Social media is a great way to gain followers, fan or even loyalists. However, logging into an account won’t make you popular unless the pitches are perfect and customers show trust on your products and services. This theory brings us to the tried and … Continue reading 5 Ideas to Build Influence with Social Proof
