Tag Archives: Professionals

Top book and podcast recommendations for martech professionals

Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry. Steve Petersen on May 31, 2023 Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are … Continue reading Top book and podcast recommendations for martech professionals

Leveraging ChatGPT to save advertising professionals’ time by Fluency

Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023   The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency

What is marketing operations and who are MOPs professionals?

Learn what marketing operations is and why it’s important. Chris Elwell on January 3, 2022 Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include:  Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible … Continue reading What is marketing operations and who are MOPs professionals?

5 Creative Ways Busy Business Professionals Can Re-Energize to Avoid Burnout

Anthony Gaenzle August 24, 2021 As if there wasn’t enough pressure in the business world, the pandemic added an extra weight on the shoulders of busy business pros. It sent many scrambling to find ways to keep their businesses afloat during extremely challenging times. And for others, it led to lost jobs or reduced income … Continue reading 5 Creative Ways Busy Business Professionals Can Re-Energize to Avoid Burnout

How to Maximize Your Retirement Income: A Guide For Non-Financial Professionals

Kate Underwood July 21, 2021 Growing older comes with enough struggles — from physical aches and pains to the frequent changes in our everyday lives. However, we can make things better with strategies to maximize retirement income. How to Maximize Your Retirement Income Retirement planning can be a challenge. After all, it’s not as if … Continue reading How to Maximize Your Retirement Income: A Guide For Non-Financial Professionals

Thought Leadership Strategy: A Key ingredient for Professionals Who Want More Success

Wendy Marx June 9, 2021 Are you an expert in your industry? Do you see trends no one else does? Do you have insights you want to share? Would you like to stand out and get noticed for your expertise and insights? Then you need to develop a thought leadership strategy. A thought leadership strategy … Continue reading Thought Leadership Strategy: A Key ingredient for Professionals Who Want More Success

4 Financial Tips for Professionals Starting Their Career

Cynthia Joyce April 27, 2021 QuinceCreative / Pixabay The pandemic impacted everyone and the ensuing economic fallout has been widespread. Consequences from broad-based shutdowns and significant financial blows across a variety of market sectors hit young professionals especially hard. This group, often in the first few years of their career or just entering the workforce, … Continue reading 4 Financial Tips for Professionals Starting Their Career