Tag Archives: products

Methods to Incentivize Social Media Influencers to Promote Your Products

DeJuan Wright January 12, 2022 I believe that one of the greatest studies ever created is philosophy. That’s because the thing that makes philosophy such an intriguing study is the depth of its simplicity. Some of the simplest statements uttered by thought leaders thousands of years ago can still perfectly describe present-day life. Many statements … Continue reading Methods to Incentivize Social Media Influencers to Promote Your Products

How to Cross-Sell and Upsell Your Products Like a Pro

Jared Atchison January 10, 2022 Cross-selling and upselling are two powerful ways to grow your business in 2022. These techniques involve getting your customers to spend more money on your site in exchange for extra value through your products or services. Before I explain how to use these strategies to grow your business, it’s vital … Continue reading How to Cross-Sell and Upsell Your Products Like a Pro

Should start-ups worry about hyping their products?

The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering. Kim Davis on January 6, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading Should start-ups worry about hyping their products?

Recent Data Shows That Consumers Prefer Products With These Types of Packages

DeJuan Wright November 26, 2021 We’ve all heard the saying to “never judge a book by its cover.” And while that saying certainly is helpful in helping us to not take appearances for granted, and not undervaluing things and people based on what they look like on the outside – we still make decisions on … Continue reading Recent Data Shows That Consumers Prefer Products With These Types of Packages

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products by Ray Schultz , Columnist, November 17, 2021 B2B marketers should not worry about how to reach increasingly younger buyers. The answer is mobile, according to Consumerization of B2B, a study released Wednesday by Rightpoint.  Of the individuals polled, 54% are shopping on their … Continue reading B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products

The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

The Secret to Products and Services Customers Use

Jeff Doolittle August 8, 2021 Efficiency thinking is failing businesses and society. Incremental improvements in business processes have resulted in low-cost, widely available products and tremendous waste and social challenges. The future of value creation is designing for both the individual and society using design thinking. Design thinking creates value through aligning consumer desirability, technological … Continue reading The Secret to Products and Services Customers Use

Shutterstock.AI launches data products for AWS Data Exchange customers

New Shutterstock subsidiary enables businesses of all sizes to train computer vision models at scale. Chris Wood on July 30, 2021 Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use … Continue reading Shutterstock.AI launches data products for AWS Data Exchange customers

1 in 3 Consumers Use Social Media to Discover New Products and Brands

Larisa Bedgood July 19, 2021 If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. … Continue reading 1 in 3 Consumers Use Social Media to Discover New Products and Brands