May 29, 2025 Prioritize mental health as a business imperative BY Bryony Winn and Corbin Petro If you break your arm, you get a cast. If your cholesterol is high, you get a prescription. But what happens when what ails you is mental, behavioral, or emotional in nature? Too often, the answer is: nothing. For far too … Continue reading Prioritize mental health as a business imperative
See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy. Lisa Peyton on December 19, 2024 In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful … Continue reading How to use AI to find and prioritize untapped market segments
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness. Mark Ogne on November 27, 2024 AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering … Continue reading How to build AI strategies that prioritize people
September 30, 2024 Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study New research funded by Amazon but conducted independently by the Massachusetts Institute of Technology looks at AI from the worker’s perspective. BY Sam Becker Is AI going to take your job? Getting replaced by automation may be … Continue reading Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study
X confirms it blocked Taylor Swift searches to ‘prioritize safety’ The move comes after nonconsensual pornographic deepfakes of the singer went viral last week. Cheyenne MacDonald Sun, Jan 28, 2024 Reuters / Reuters X has confirmed it’s preventing users from searching Taylor Swift’s name after pornographic deepfakes of the artist began circulating on the … Continue reading X confirms it blocked Taylor Swift searches to ‘prioritize safety’
The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform. Ali Schwanke on August 16, 2023 Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick … Continue reading It’s time to prioritize customer experience in B2B
When building websites, design should never be step one. Use this proven approach to unlock website success. Jon-Mikel Bailey on July 18, 2023 I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many … Continue reading Prioritize results with this failproof website planning process
By Jessica Bursztynsky August 18, 2022 Google announced Thursday a series of updates meant to better prioritize quality websites in search results, helping users find more reliable sources. The tweaks are part of the company’s long-term work in promoting quality content on Search, as some users complain that their results have become too … Continue reading Google’s search tweaks will help prioritize quality websites in results
Listen in on the challenges and solutions to help you get ready for a cookieless future. Cynthia Ramsaran on April 6, 2022 Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is … Continue reading How do you prioritize measurement in a privacy-first world?
With accelerating digital transformations, marketers need solutions to improve customer experiences. Corey Patterson on February 10, 2022 “The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand … Continue reading How marketers can prioritize digital experiences
