Tag Archives: Preparing

Preparing for marketing mix modeling: What you need to know

Marketing Technology

Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know →

Preparing people for Customer Journey Orchestration: Getting started on CJO

Customer Journey

How to get ready to implement customer journey orchestration. First: think about the people involved. Greg Kihlstrom on September 21, 2022 Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty.  Doing this well requires a combination of people, … Continue reading Preparing people for Customer Journey Orchestration: Getting started on CJO →

How marketers are preparing for the future of in-game ads

Games Advertisement

Brands, agencies and publishers approach the rapidly evolving videogame ecosystem. Chris Wood on August 16, 2022 As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with … Continue reading How marketers are preparing for the future of in-game ads →

Wells Fargo won’t commit to union neutrality, and bank employees are preparing for an ugly fight

Employee Strikes

By Clint Rainey July 27, 2022 Workers behind an unprecedented union drive at Wells Fargo are now trying to enlist congressional allies in their battle. Though employees have been trying to unionize America’s third-largest bank for years, a renewed push began several months ago. This time it’s been galvanized by support from the Committee for … Continue reading Wells Fargo won’t commit to union neutrality, and bank employees are preparing for an ugly fight →

Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy

Gig Economy

Laura Krajewski January 10, 2022 For nearly two years, companies have had to meet the flexible needs of their employees. Remote work is here to stay for many industries, but even more so, the future is a flexible workforce. In order to retain top talent, employers must be ahead of the curve to meet new … Continue reading Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy →

Preparing for the Future of Work – 4 Things You Need to Know

Future of Work

Ayush Maskara November 29, 2021 Today’s workplace is very different from that of the 20th century. It is due to the introduction of modern tools and technologies coupled with the adoption of the Hybrid work model. It won’t be long before menial tasks and manually executing tasks will become a thing of the past. Mailchimp, … Continue reading Preparing for the Future of Work – 4 Things You Need to Know →

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