Tag Archives: Prep

How to Prep Copy For a Designer to Create an Infographic

Chaviva Gordon-Bennett — March 20, 2018 — March 20, 2018 The most powerful piece of static visual content in any marketer’s toolbox these days is undoubtedly the infographic. It can grab and hold your audience’s attention more quickly than text, while also making data-heavy topics more digestible—and memorable. With nearly 50 percent of your brain … Continue reading How to Prep Copy For a Designer to Create an Infographic

Holiday Marketing Prep: 8 Tips for Email And Social Media

Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media

Gateway to success: How to prep your marketing campaign before the holiday season

Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season. Tony Toubia on October 2, 2017   Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set … Continue reading Gateway to success: How to prep your marketing campaign before the holiday season

A simple checklist to prep for the Google mobile-first index

Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat. Bryson Meunier on January 13, 2017    Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the … Continue reading A simple checklist to prep for the Google mobile-first index