By Jude Cramer November 22, 2022 Popular tax filing services such as TaxAct, TaxSlayer, and H&R Block have been quietly sharing sensitive information about their users—including names, email addresses, income, filing status, refund amounts, and dependents’ college scholarship amounts—with Facebook, via a widespread code called the Meta Pixel. A new report from The Markup, … Continue reading Tax prep software companies shared customers’ private financial data with Facebook, says new report
Shobha Ponnappa — May 14, 2020 Affiliate Marketing Is Invaluable To Learning The Arts And Smarts Of Knowledge Commerce If you are a starter Knowledge Commerce marketer you may wonder if you have all the skills you need to market and sell your own products, after you have created your own ebooks, courses, membership sites … Continue reading Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce
Robert Gloer — February 6, 2019 Follow @IOUFinancial — February 6, 2019 jarmoluk / Pixabay According to Benjamin Franklin, there are only two certainties in life: death and taxes. Although tax season is still a few months away, it’s advantageous that business owners start preparing for it now. There are certain steps that need to … Continue reading Tax Season Prep: 5 Steps to Get You Ready Now
Choncé Maddox — November 14, 2018 — November 14, 2018 Free-Photos / Pixabay The holidays can be a busy time for small business owners. Or, it can be a slow season. Most entrepreneurs hope to find a nice balance somewhere in the middle. When you run an online business, it can seem nearly impossible to … Continue reading How to Prep Your Online Business For Holiday Success
Robert Gloer — October 24, 2018 Follow @IOUFinancial — October 24, 2018 rawpixel / Pixabay Seasonality is both a blessing and a curse for a small business. The blessing is that you have a great opportunity to capture the bulk of your annual revenues during the busy times. However, the prospect of one or more … Continue reading Seasonal Business? How to Prep for Your Slow Times
Robert Woo — October 12, 2018 — October 12, 2018 Black Friday is just around the corner, and this one is shaping up to be a special one for e-commerce. Not only has online shopping been booming year-over-year (last year’s Black Friday topped $ 2 billion for purchases via desktop computers for the first time), … Continue reading The Black Friday Prep Guide for e-Commerce Businesses
Chaviva Gordon-Bennett — March 20, 2018 — March 20, 2018 The most powerful piece of static visual content in any marketer’s toolbox these days is undoubtedly the infographic. It can grab and hold your audience’s attention more quickly than text, while also making data-heavy topics more digestible—and memorable. With nearly 50 percent of your brain … Continue reading How to Prep Copy For a Designer to Create an Infographic
Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media
Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season. Tony Toubia on October 2, 2017 Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set … Continue reading Gateway to success: How to prep your marketing campaign before the holiday season
Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December. Brent Hieggelke on September 25, 2017 Summer is officially over, kids are back in school, … Continue reading Video marketing prep for great holiday results
