Tag Archives: Predicting

Call Volume Forecasting: Predicting the Future from an Unusual Past

Sean Miller September 27, 2021 Call volume forecasts are inarguably an essential tool in the successful delivery of customer care excellence. Your program’s forecast is the map that tells you where to go based on where you’ve been. Without it, you’re lost at sea. With it, you’re one significant step closer to delivering an exceptional … Continue reading Call Volume Forecasting: Predicting the Future from an Unusual Past

Predicting Creative Performance Moves Campaigns Into 2021

Predicting Creative Performance Moves Campaigns Into 2021 by Laurie Sullivan  @lauriesullivan, November 20, 2020 What if marketers could predict the outcome of their creative in advertisements long before a campaign begins? Pattern89 believes it can by analyzing about 200 billion data points, across Facebook and Instagram, along with more than 49,000 dimensions per piece based … Continue reading Predicting Creative Performance Moves Campaigns Into 2021