Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects. Greg Krehbiel on January 16, 2025 What can a NASA engineer teach the martech community? Quite a bit, and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive project success. … Continue reading What martech practitioners can learn from a NASA engineer
Organizational placement shapes martech professionals’ roles, responsibilities and impact across marketing, IT and product teams. Steve Petersen on December 6, 2024 Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and … Continue reading Where do martech practitioners sit in organizations?
Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here’s why. Steve Petersen on November 2, 2022 Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer … Continue reading The MRI principle: Why it’s beneficial for martech practitioners
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screenshots to checking links to content analysis. Brian Harnish on August 31, 2016 Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your … Continue reading Five free Chrome extensions for SEO practitioners
by Siobhan McGinty November 19, 2015November 19, 2015 Once upon a time, SEO and PR existed as separate entities. Today, however, they exist in somewhat of a symbiotic relationship. Essentially, it’s rare that you’ll find one without the other. There is a trend towards SEO agencies hiring PR practitioners and vice versa. Why has this … Continue reading Marketing: 21 PR Tools SEO Practitioners Need to Use in 2016
