Sahail Ashraf — November 9, 2017 Follow @BizGrowInsights — November 9, 2017 Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has … Continue reading The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Arik Hanson — November 7, 2017 — November 7, 2017 Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. Our panelists, Kevin Hunt (General Mills and my podcast partner-in-crime), Krysta Larson (director of external communications and content at CH Robinson) and Chris … Continue reading Should You Remove Author Names from Blog Posts When Employees Leave?
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Joy Hawkins on November 6, 2017 A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the … Continue reading Do Google Posts impact ranking? A case study
Lauren Barry — November 6, 2017 Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms. When … Continue reading 3 Must-Do Customizations For Your Social Video Posts
Bruce McKenzie — October 19, 2017 — October 19, 2017 Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should I use video?” is a question they get a lot. Here’s an easy way to … Continue reading Convert Articles and Blog Posts to Video
James Potter — October 11, 2017 Follow @thelinkedinman — October 11, 2017 geralt / Pixabay Too often people divorce any thinking of real life when they get on LinkedIn, slipping into “social media mode” and suddenly do and write things in ways we would never do in #reallife! Perhaps if you thought of LinkedIn more … Continue reading How to Write Conversational Status Updates, Posts and Content on LinkedIn
Carlo Pacis — September 29, 2017 — September 29, 2017 Reliably driving sales from social platforms like Instagram is one of the biggest challenges that digital marketers face. And it makes sense. It’s tough to drive fleeting, generally low-intent Instagram followers all the way through your marketing or sales funnel to generate revenue. That being … Continue reading 15 Awesome Examples Of Instagram Posts That Drive Sales
Brandon Leibowitz — September 20, 2017 Follow @seooptimizers — September 20, 2017 Whenever you browse through a hashtag on Instagram, the very first thing you’ll see is a three by three grid of the ‘Top Posts’ for that hashtag. Because of their visibility, getting featured can provide a lot of exposure, possibly helping you to … Continue reading How to Get Into Instagram’s ‘Top Posts’ for a Hashtag
By Brandon Leibowitz September 19th, 2017 Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the … Continue reading How To Calculate The ROI Of Influencers’ Posts
Karen Repoli — September 11, 2017 Follow @karenrepoli — September 11, 2017 Add It to Your Email Funnel It’s a little more content marketing you can do to get your revived blog post the best chance of taking off and getting shared far and wide. It’s also an easy way to stay in touch with … Continue reading Reviving Your Old Blog Posts Steps 8 and 9: Add to Your Email Funnel and Repeat
