Tag Archives: Poses

Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019   Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

10 Challenges Native Advertising Poses Both to Marketers and Publications

by Young Entrepreneur Council April 20, 2016 Follow @YECApril 20, 2016 1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect non-sales material. Often I see companies publish content that attempts to sell the reader … Continue reading 10 Challenges Native Advertising Poses Both to Marketers and Publications