The Risks AI Poses For Small Businesses That Automate Too Quickly ValueWalk / Aug 24, 2023 In a time where artificial intelligence (AI) and automation is witnessing widespread adoption, the underlying risks are often overlooked, as companies seek advanced technology to improve business-related protocols and upscale productivity. Now, as a growing number of small … Continue reading The Risks AI Poses For Small Businesses That Automate Too Quickly
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New TOS for AI-powered Bing poses legal issues for Microsoft and users
Under the new Bing terms of service Microsoft claims rights over inputs and outputs that may conflict with copyright law. Constantine von Hoffman on February 9, 2023 On Tuesday Microsoft loudly announced the new AI-fueled version of Bing. At the same time it quietly published a new version of the search engine’s terms of service, … Continue reading New TOS for AI-powered Bing poses legal issues for Microsoft and users
A first-of-its-kind law in Houston poses a major threat to privacy
By Julian Melendi and Evan Enzer August 09, 2022 Houston’s troubling steps toward becoming a surveillance city should serve as a warning to people around the United States. Houston’s new ordinance co-opts businesses to spy on neighborhoods and poses extreme threats to our freedom by requiring companies to install cameras on their property—at the … Continue reading A first-of-its-kind law in Houston poses a major threat to privacy
Google’s FLoC poses a threat to identity solutions and advertisers
But the industry is are looking for other ways to reach audiences Kim Davis on April 5, 2021 “Ultimately, this is Big Tech crushing the little guys in the industry.” Jon Waterman, CEO of advertising marketplace Ad.net. “We’re going to have a scattered market of policies and regulations across countries and states – that’s already … Continue reading Google’s FLoC poses a threat to identity solutions and advertisers
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019 Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
The 1099 Gig Economy Poses a Threat to Ill-Informed Entrepeneurs
James Lang — October 8, 2018 — October 8, 2018 Entrepreneurship is a powerful economic engine for the United States and the global economy. And it’s popular. According to the 2016 census, nearly 90% of employers in the United States were small firms with fewer than 20 employees. These startups and small businesses find ways … Continue reading The 1099 Gig Economy Poses a Threat to Ill-Informed Entrepeneurs
10 Challenges Native Advertising Poses Both to Marketers and Publications
by Young Entrepreneur Council April 20, 2016 Follow @YECApril 20, 2016 1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect non-sales material. Often I see companies publish content that attempts to sell the reader … Continue reading 10 Challenges Native Advertising Poses Both to Marketers and Publications