Amir JirbandeyApril 15, 2015 Remember those Cracker Jack boxes you had as a child? Not knowing what toy you’d find at the bottom was a huge incentive to opening and consuming the box all in one sitting. While the element of surprise was exciting back then, it doesn’t translate quite as well to email marketing. … Continue reading Mastering Responsive Email Design Across Most Popular Clients
Sophie EaganFebruary 22, 2015 Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness. The more people who have … Continue reading 10 Most Popular Social Bookmarking Websites of 2015
From SEO to technology to distribution strategies, our content marketing contributors covered lots of territory in 2014. Don’t miss these outstanding columns! Pamela Parker on December 26, 2014 Content Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the practice into their organizations, in part thanks to tips and learnings shared … Continue reading The Year’s 10 Most Popular Content Marketing Columns
What marketing strategies piqued our readers’ interests this year? Read on for the highest-trafficked columns. Pamela Parker on December 24, 2014 Tactical tips are well and good for folks with their boots on the ground, but CMOs and other marketing leaders need to think more strategically about how to deploy their resources. That’s … Continue reading 10 Most Popular Marketing Strategies Columns For 2014
Sherry Gray December 17, 2014 There’s no tried and true recipe for email marketing, and things can change pretty rapidly, but you can’t go wrong by mixing up some old favorites and adding a little trendy flair of your own. Marketing is much like mixing cocktails. Your concoction may include the same basic ingredients, … Continue reading What 4 Popular Cocktails Can Teach You About Email Marketing Strategy
Nancy Chen November 22, 2014 To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price. However, when deciding whether or not to outsource an important component of your business like merchandising, you should … Continue reading The Popular Debate: Insourcing vs. Outsourcing Merchandising
Though the format itself is still relatively young, podcasts have quickly become one of the most popular forms of entertainment. Podcasts are popular in part because anyone can easily and inexpensively start a show that has the potential to reach anyone in the world. But not all podcasts are created equal. Popular ones can have … Continue reading How To Get Interviewed on Popular Podcasts
