Tag Archives: Planning

Preparing college students for the marketing profession takes commitment and planning

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019  Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning

What Are Your Software Options For Strategic Planning?

Ted K. Jackson — November 15, 2019 Follow @clearpointstrat Choosing a software solution to help manage your strategic planning process is less about bells and whistles, and more about where your organization currently sits within the actual process. If you’ve only just begun to solidify your goals, full-featured strategy software may be overwhelming, and you … Continue reading What Are Your Software Options For Strategic Planning?

Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?

Gleb Tsipursky — November 12, 2019 Follow @Gleb_Tsipursky You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that … Continue reading Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?

Media Planning vs. Media Buying: What’s the Difference?

Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?