Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019 Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning
Tag Archives: Planning
Year-End Financial Planning for Small Businesses
Jeanne Hardy — November 29, 2019 Follow @creativebizinc stevepb / Pixabay At the end of the year, small business owners must take on a complex balancing act with their finances to ensure that they’re well-positioned going into the new year. There are two important factors at play: first, mitigating tax liability while maintaining enough cash … Continue reading Year-End Financial Planning for Small Businesses
What Are Your Software Options For Strategic Planning?
Ted K. Jackson — November 15, 2019 Follow @clearpointstrat Choosing a software solution to help manage your strategic planning process is less about bells and whistles, and more about where your organization currently sits within the actual process. If you’ve only just begun to solidify your goals, full-featured strategy software may be overwhelming, and you … Continue reading What Are Your Software Options For Strategic Planning?
Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?
Gleb Tsipursky — November 12, 2019 Follow @Gleb_Tsipursky You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that … Continue reading Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?
Media Planning vs. Media Buying: What’s the Difference?
Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?
Struggling With Capacity in Sprint Planning
Olivier Ledru — October 15, 2019 CONTEXT Your Sprint is over. Your increment is “done”, you have coded cleanly, your unit tests and integration tests are bright green, you are proud of your work. The Sprint Review is running smoothly. The Sprint Retrospective allows the team to find 1 or 2 axes of improvement without … Continue reading Struggling With Capacity in Sprint Planning
3 Essential Topics for Your 2020 Strategic Planning Session
Susan Quinn — September 24, 2019 As we get ready to step into the final quarter of the year, it’s the perfect time to look ahead and plan your company’s growth strategy for 2020. Whether you’re leading or participating in the strategic meeting, it’s always helpful to “tap the brakes” and reflect on where you’ve … Continue reading 3 Essential Topics for Your 2020 Strategic Planning Session
Sprint Planning with Kanban
Ian Mitchell — June 18, 2019 — June 18, 2019 geralt / Pixabay “When trying to teach someone a boundary, they learn less from the enforcement of the boundary and more from the way the boundary was established.” – Bryant H. McGill A few months ago we looked at how teams can optimize flow across … Continue reading Sprint Planning with Kanban
Steps To Take When Planning An eCommerce Store
Joseph Doohan — May 23, 2019 Follow @josephdoohan — May 23, 2019 To ensure the success of your eCommerce store, you will need to put a strategy in place to execute a website that will be optimised for Google and converts visitors into customers. In this post, you will learn the steps that you should … Continue reading Steps To Take When Planning An eCommerce Store
5 Planning Tips for 2019 Taxes
Kurt Avarell — May 22, 2019 — May 22, 2019 This year was the first tax season both accountants and taxpayers saw the effects of the Tax Cuts and Jobs Act in action. Some taxpayers were happy with the changes they saw to their tax returns and some were not. If you fell into the … Continue reading 5 Planning Tips for 2019 Taxes