Gleb Tsipursky — November 12, 2019 Follow @Gleb_Tsipursky You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that … Continue reading Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?
Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?
Olivier Ledru — October 15, 2019 CONTEXT Your Sprint is over. Your increment is “done”, you have coded cleanly, your unit tests and integration tests are bright green, you are proud of your work. The Sprint Review is running smoothly. The Sprint Retrospective allows the team to find 1 or 2 axes of improvement without … Continue reading Struggling With Capacity in Sprint Planning
Susan Quinn — September 24, 2019 As we get ready to step into the final quarter of the year, it’s the perfect time to look ahead and plan your company’s growth strategy for 2020. Whether you’re leading or participating in the strategic meeting, it’s always helpful to “tap the brakes” and reflect on where you’ve … Continue reading 3 Essential Topics for Your 2020 Strategic Planning Session
Ian Mitchell — June 18, 2019 — June 18, 2019 geralt / Pixabay “When trying to teach someone a boundary, they learn less from the enforcement of the boundary and more from the way the boundary was established.” – Bryant H. McGill A few months ago we looked at how teams can optimize flow across … Continue reading Sprint Planning with Kanban
Joseph Doohan — May 23, 2019 Follow @josephdoohan — May 23, 2019 To ensure the success of your eCommerce store, you will need to put a strategy in place to execute a website that will be optimised for Google and converts visitors into customers. In this post, you will learn the steps that you should … Continue reading Steps To Take When Planning An eCommerce Store
Kurt Avarell — May 22, 2019 — May 22, 2019 This year was the first tax season both accountants and taxpayers saw the effects of the Tax Cuts and Jobs Act in action. Some taxpayers were happy with the changes they saw to their tax returns and some were not. If you fell into the … Continue reading 5 Planning Tips for 2019 Taxes
Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Riana Upton — April 26, 2019 — April 26, 2019 Planning your product roadmap? You should know these six key terms before putting pencil to paper. What is Product Planning? Product planning is the process of mapping out a product from idea to launch. It encompasses all of the steps and tasks that product managers … Continue reading 6 Terms to Know Before You Start Product Planning
Aashish Sharma — March 30, 2019 Follow @ineedseo — March 30, 2019 One of the most difficult aspects when starting a business is Investment. You can try to convince investors and venture capitalists, but if you are new to entrepreneurship, your chances of getting funding through these channels are rather slim. You can also discuss … Continue reading Financial Planning: How Can Entrepreneurs Finance their Business Ideas?
