By Elizabeth Segran June 29, 2023 Move over Shein. There’s a new Chinese company trying to take over the world of U.S. retail. It’s TikTok. According to Semafor, TikTok is going to open an online retail store in the U.S. version of the app as soon as next month. TikTok, which is owned by … Continue reading TikTok’s plan to open a retail store is bonkers. Here’s why
By Michael Shank June 12, 2023 Most cities that consider themselves environmental leaders have developed climate action plans that articulate how they’re reducing emissions, adapting to climate impacts, and promoting circularity and equity. That a city has a climate action plan is no longer novel. But a plan alone doesn’t move the needle on … Continue reading How San Francisco translated its 300-page climate plan into tangible actions for residents
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them
OpenAI’s new GPT-4 can understand both text and image inputs Andrew Tarantola @terrortola Hot on the heels of Google’s Workspace AI announcement Tuesday, and ahead of Thursday’s Microsoft Future of Work event, OpenAI has released the latest iteration of its generative pre-trained transformer system, GPT-4. Whereas the current generation GPT-3.5, which powers OpenAI’s wildly … Continue reading Duolingo’s Max plan offers AI tutoring for $30 per month
By Michael Grothaus March 02, 2023 Tesla’s Investor Day seems to have been a big bust—at least if we’re judging by reactions from actual investors. The event, which lasted over three hours and took place (March 21, 2023) at the company’s Gigafactory in Austin, Texas, was heavy on highlighting the company’s past achievements … Continue reading Tesla stock sinks after Elon Musk’s ‘Master Plan 3’ fails to impress at Investor Day
By Danielle Doolen February 14, 2023 Five-year plans are a lie. They’re great in theory but, in practice, they can set you up for a world of disappointment. On paper, they help you get clear on what you want and provide direction in your career and life. But here’s my gripe with five-year plans: Most … Continue reading The 5-year plan is a myth. Here’s what to do instead
How to Business Plan for 2023 Joe Martin / 07 Dec 2022 Writing a business plan is a vital part of any business. After all, it helps you establish your company’s vision and mission while clarifying exactly how you plan to grow. It can also help create more work-life balance at home if you … Continue reading How to Business Plan for 2023
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 by Laurie Sullivan @lauriesullivan, December 13, 2022 More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to … Continue reading Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Preparing For 2023: Strategize Macro, Plan Micro by Elise Stieferman , December 9, 2022 The end of the year is both an exciting and anxiety-ridden time for marketers. Planning for the new year presents the opportunity for a fresh start, and yet there’s the sometimes-debilitating weight of not knowing where to begin. For a long … Continue reading Preparing For 2023: Strategize Macro, Plan Micro
By Jude Cramer October 12, 2022 Student loan debt affects millions of Americans, and small business owners are no exception. Amid rising inflation and supply-chain issues driving up costs, entrepreneurs also facing student loan debt have found it difficult to grow over the past year. But President Biden’s plan for student loan forgiveness could … Continue reading Student loan debt hobbles small business owners too. Biden’s forgiveness plan might help
