by Alisa Meredith June 19, 2016June 19, 2016 Pinterest is a huge driver of website, leads, and sales. According to a report by Shopify and Pinterest, Pinterest is the second-largest driver of website traffic among social networks and shoppers there spend an average of $ 50 per order – more than any other socially-referred sales! … Continue reading Pinterest Marketing 101: Pinning with Purpose
by Alisa Meredith June 15, 2016June 15, 2016 Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads to people who have visited your site or a lookalike audience – one that matches … Continue reading Pinterest Promoted Pins – 3 New Conversion-Boosting Options
by Melissa Megginson June 14, 2016 Follow @tailwindappJune 14, 2016 Tired of hearing all the hype about Pinterest’s advertising platform, Promoted Pins? Maybe you’ve even considered launching your own campaign but held off to see if it’s worth the investment. Pinterest advertising is gaining steam. Now is a good time to see how these Promoted … Continue reading Pinterest Advertising: Make the Most of Your Promoted Pins Campaign
by Alisa Meredith June 10, 2016June 10, 2016 Who are you pinning for? If you tell me “women aged 30-65” please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you … Continue reading Pinterest Strategy 101 – Creating Your Buyer Persona
by Leah Spector June 9, 2016June 9, 2016 As a passionate ecommerce professional, you want to do everything you can to create an amazing brand, build a loyal fanbase and nurture lifetime customers. Small touches from personalized thank you notes to surprise-and-delight opportunities on your social media channels can help make a difference for beloved … Continue reading How to Grow an Engaged, Ready-to-Buy Community on Pinterest [Checklist Included]
by Melissa Megginson June 9, 2016 Follow @tailwindappJune 9, 2016 What’s the cornerstone of any great Pinterest strategy effort? Great Pins. However, there’s more to a great Pin than you may realize, and an effective, engaging Pin doesn’t happen by accident. In this post, I’ll talk about how images, descriptions and source links combine to … Continue reading Pin Curation: The Cornerstone of a Strong Pinterest Strategy
by Justin Horvath May 24, 2016May 24, 2016 In just six short years, Pinterest stands tall as one of the most popular social media platforms in the United States. The site has become the go to source for an incredible amount of information ranging from wedding planning tips to top destinations for summer travel. Businesses … Continue reading 5 Things You Need to Know About Pinterest
By Hazel Mae Pan May 24th, 2016 Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon change. 31% of adult Internet users use Pinterest Click … Continue reading Pinterest Tools For Marketers And Social Media Managers
by Alisa Meredith May 23, 2016May 23, 2016 They’re back! About 18 months ago, Pinterest booted all affiliate links from its platform*, effectively pulling the rug out from under countless power pinners who used the traffic-driving powerhouse to increase their affiliate sales. The reason? According to Pinterest, they “observed affiliate links and redirects causing irrelevant … Continue reading Affiliate Links on Pinterest – What You Should Know
by Alisa Meredith May 16, 2016May 16, 2016 Are you using Pinterest for your local business? Would you like to attract an audience who could visit your local storefront, restaurant, service business, or event center and become your next customers? The challenge for local businesses on Pinterest is that people from anywhere can find your … Continue reading 6 Ways to Make a Local Business Shine on Pinterest
