A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Constantine von Hoffman on September 17, 2025 Marketing continues to be an enterprise leader in genAI adoption and proving ROI â showing significant gains in the past year, according to a new SAS … Continue reading Marketers report surging ROI as genAI moves from pilot to practice
Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2025 Microsoft on Thursday shared updates to the Mercedes Benz Showroom Ads pilot, Performance Max, MSA Report Builder, Showroom Ads, and showcased a new Search Advertising Landscape Guide. Mercedes-Benz is Microsoftâs first client working with Showroom Ads. The three-month-old … Continue reading Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. Amy Gesenhues on May 24, 2018 Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishersâ sites. According to the âIntroducing the … Continue reading Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
By David Du Pre, Published October 6, 2014 At Showpad, we work with companies of all sizes. But the one thing we always hear regardless of company size is, âI wish I started my mobile sales enablement pilot sooner.â So, maybe youâve decided that itâs time to get going. Youâve done your due dilligence, … Continue reading Running a Successful Mobile Sales Enablement Pilot
