Tag Archives: ‘Persona

Gen Z To Marketers: Ditch The Persona

Gen Z To Marketers: Ditch The Persona by Ben Kunz , October 7, 2022 This story was previously published in an earlier edition of Marketing Insider. Marketers loves to create personas — those data bios and photos that personify target consumers as if they were political candidates. We think personas humanize our research, pinpoint the … Continue reading Gen Z To Marketers: Ditch The Persona →

Orchestrators: the second key persona for modern marketing operations leaders

Marketing Operations

Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps) Milton Hwang on July 7, 2022 This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.” In case you missed … Continue reading Orchestrators: the second key persona for modern marketing operations leaders →

Blurring of line between work and home creates a new consumer persona

Work-Life Balance

Marketers are uncertain about the best way to connect with “workday consumers.” Constantine von Hoffman on April 22, 2022 Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out … Continue reading Blurring of line between work and home creates a new consumer persona →