As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content. MarTechBot on November 10, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained … Continue reading What do marketers need to know about the AI browsers from ChatGPT and Perplexity?
Tag Archives: Perplexity
How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. Dan Taylor on November 4, 2025 As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how … Continue reading How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
Perplexity Creates Counter Monopoly Play To Gain PayPal’s Millions Of Users
Perplexity Creates Counter Monopoly Play To Gain PayPal’s Millions Of Users by Laurie Sullivan , Staff Writer, September 3, 2025 Perplexity has extended a partnership with PayPal and Venmo in a deal that could increase Comet browser users by millions. The agreement potentially creates a counter-monopoly play — a business strategy where a company or group … Continue reading Perplexity Creates Counter Monopoly Play To Gain PayPal’s Millions Of Users
What Makes Up Perplexity Core Ranking Factors
What Makes Up Perplexity Core Ranking Factors by Laurie Sullivan , Staff Writer, August 6, 2025 Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked. It appears the AI engine follows a three-layer ranking system for the large language model (LLM), … Continue reading What Makes Up Perplexity Core Ranking Factors
Perplexity is building a browser in part to collect customer data for targeted ads
Perplexity is building a browser in part to collect customer data for targeted ads “We want to get data even outside the app,” the CEO said. anna washenko Fri, Apr 25, 2025 ASSOCIATED PRESS AI company Perplexity announced in February that it was building its own browser called Comet. In a recent … Continue reading Perplexity is building a browser in part to collect customer data for targeted ads
Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2025 Perplexity has stepped up to argue with the U.S. Department of Justice that it should not divest the Chrome browser from Google, calling the push a major “mistake” for the industry. Perplexity CEO Aravind Srinivas … Continue reading Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
Perplexity Launches Deep Research Project
Perplexity Launches Deep Research Project by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2025 Perplexity became the latest AI company last week to release an in-depth research tool — following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February. These agents use reasoning to synthesize large amounts of online information … Continue reading Perplexity Launches Deep Research Project
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2024 Ad agencies, publishers and brands have quietly complained that artificial intelligence (AI) generated search can bury content, but several industry veterans have developed tech that tracks query results to determine website visibility. Klaus-M Schremser, Josef … Continue reading Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Meet my research team: Gemini, ChatGPT, and Perplexity
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. Anita Brearton on August 12, 2024 Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more … Continue reading Meet my research team: Gemini, ChatGPT, and Perplexity
Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations
June 21, 2024 Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations Recent reports raise questions about how the answer engine works, including its use of third-party content crawlers. BY Mark Sullivan The AI search startup Perplexity is in hot water in the wake of a Wired investigation revealing that the startup has been crawling … Continue reading Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations
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