Tag Archives: Perfect

Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand

YouTube

November 16, 2024 Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand Dude Perfect CEO Andrew Yaffe talked to ‘Fast Company’s Most Innovative Companies’ podcast about his plans for the media brand. BY Yasmin Gagne Over the past 15 years, sports and entertainment company Dude Perfect—which started … Continue reading Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand →

Dolce & Gabbana’s Skims collab is the perfect antidote to the luxury slowdown

Luxury Life

November 14, 2024 Dolce & Gabbana’s Skims collab is the perfect antidote to the luxury slowdown The luxury industry is in a slump. Dolce & Gabbana’s strategy is to create affordable pieces with Skims, Kim Kardashian’s shapewear label. BY Elizabeth Segran If you’re in the mood for some luxury that won’t break the bank, Dolce & … Continue reading Dolce & Gabbana’s Skims collab is the perfect antidote to the luxury slowdown →

Martin Scorsese and Timothée Chalamet teamed up for Chanel, and it’s a near perfect ad

Advertisement Industry

May 20, 2024 Martin Scorsese and Timothée Chalamet teamed up for Chanel, and it’s a near perfect ad You can smell the A-list from here. BY Jeff Beer A tortured artist, looking for meaning in life, and navigating a gritty New York City to find it. This is Timothée Chalamet in a new Chanel ad for … Continue reading Martin Scorsese and Timothée Chalamet teamed up for Chanel, and it’s a near perfect ad →

Elon Musk biopic: Darren Aronofsky is the perfect director for A24’s film, but now comes the hard part

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  By Michael Grothaus November 18, 2023 Elon Musk seems to be everywhere, so why not on the big screen, too? That’s where audiences will find him, or at least a version of him, now that arthouse studio and critical hit maker A24 has acquired the film rights to adapt Walter Isaacson’s Elon Musk biography, … Continue reading Elon Musk biopic: Darren Aronofsky is the perfect director for A24’s film, but now comes the hard part →

The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

A/B Test Process

Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2 →

The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests

Generative AI

A deep dive into writing prompts for generative AI to create an email campaign brief. Kath Pay on October 9, 2023 In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests →

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