Tag Archives: people

More People Are Opening Email During Covid – What Does That Mean For You?

Eva Webster June 19, 2020 With Covid-19 changing the marketing world at breakneck speed, email marketing is one area that has been significantly affected. In a study done by Campaign Monitor, they found that more people are opening emails during the pandemic than ever before. What does this mean for your email marketing campaigns? What … Continue reading More People Are Opening Email During Covid – What Does That Mean For You? →

People choosing trusted brands, but marketers are pulling brand campaigns

Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance. Greg Sterling on May 1, 2020 Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. … Continue reading People choosing trusted brands, but marketers are pulling brand campaigns →

How to Improve “People” in Your Triple Bottom Line

Eliza Erskine — April 20, 2020 Most companies recognize employee engagement as vital to their long term success. While “People,” in Triple Bottom Line thinking can include supply chain and community, this blog will focus specifically on employee-related actions you can take to improve your triple bottom line. Items like employee engagement, benefits, and communication … Continue reading How to Improve “People” in Your Triple Bottom Line →

People Still Search For Local Businesses, Phone Calls On Rise

People Still Search For Local Businesses, Phone Calls On Rise by Laurie Sullivan  @lauriesullivan, April 17, 2020 Marketers shouldn’t assume local searches have tanked. Data released Friday shows that local impressions fell a mere 10% between mid-January and mid-March. Greg Sterling, VP of insights at Uberall, believes this is due to the management of a … Continue reading People Still Search For Local Businesses, Phone Calls On Rise →

5 Tips for Handling Toxic People in the Workplace

Paul Keijzer — March 29, 2020 Nearly every workplace has them – the nitpicking, conniving, mean-spirited, super-competitive people who make work life unbearable. Sometimes hovering in the lunchroom. Sometimes sitting through the meetings. Sometimes roaming around your work station. There’s no escape from these negative people. The stench of their negativity floats across the workplace … Continue reading 5 Tips for Handling Toxic People in the Workplace →