Tag Archives: Peak

Have we reached peak smartphone and what does that mean for marketers?

There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018   Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers?

5 Predictions For 2016 After Reaching “Peak Martech”

What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see. Erik Bratt on January 5, 2016 It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. … Continue reading 5 Predictions For 2016 After Reaching “Peak Martech”

The Ads Are Coming! Get A Sneak Peak At Instagram Advertising Best Practices

Katie CarlsonSeptember 14, 2015 If you’re a marketer, you’ve probably heard that Instagram is opening up advertising opportunities to more businesses in the upcoming months. Instagram has long been used for posting beautiful pictures and sharing personal stories through images, but it hasn’t always been a platform optimized for business and marketing. That’s all about … Continue reading The Ads Are Coming! Get A Sneak Peak At Instagram Advertising Best Practices