Tag Archives: Peak

5 reasons why the martech landscape will reach its peak in 2024

Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023 One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024 →

Marketing technology optimization: The path to peak martech stack performance

Marketing Technology

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance →

Have We Hit Peak Labor Market Insanity?

Market Research

Susan Hunt June 2, 2021 We may have reached peak labor market insanity. I decided this after reading about a company that is giving away a $ 10,000 daily prize in a raffle for employees. They are also going to award a Barbados vacation for 4 and then a Tesla as a grand prize. The … Continue reading Have We Hit Peak Labor Market Insanity? →

5 Time Management & Productivity Techniques to Charge through Challenges and Keep your Work From Home Call Center Operating at its Peak

Management Excellence

Veronica Krieg — April 21, 2020 I’m sitting in my guest-room-turned-office in week four (or is it five?) of our nationwide push to keep people home and communities safe. While the days blend together and my routine begs for a shakeup, work continues. But for those of us lucky enough to have the option for … Continue reading 5 Time Management & Productivity Techniques to Charge through Challenges and Keep your Work From Home Call Center Operating at its Peak →

Have We Reached Peak Agile?

Project Management

Stefan Wolpers — October 22, 2019 Follow @StefanW TL; DR: Have we reached Peak Agile? There has never been a shortage of articles claiming that Agile is either dead, failing, disrespectful, or useless, with authors ranging from respected signatories of the Agile Manifesto to click baiters to people who never experienced the real thing in … Continue reading Have We Reached Peak Agile? →

Are Your Fulfillment Logistics Ready for Peak Season?

Logistics

Lee Spratt — July 30, 2019 — July 30, 2019 According to the National Retail Federation, retail sales during 2019 are forecast to increase between 3.8 percent and 4.4 percent, this growth would result in $ 3.82 trillion and $ 3.84 trillion. Based on growth of 10-12 percent, online sales would total between $ 751.1 … Continue reading Are Your Fulfillment Logistics Ready for Peak Season? →

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

Marketing Technology

Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019 SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time →

Have we reached peak smartphone and what does that mean for marketers?

Mobile Marketing

There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018 Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers? →

5 Elevator Pitches That Peak the Curiosity

Sales Guide

by Personal Branding Blog July 2, 2016July 2, 2016 You’re at that pivotal point in your entrepreneurial journey. It’s time to secure an investor. You’re ready to take the next step, and want to partner with a business minded person who understands your specific needs. You managed to peak the interest of several big name … Continue reading 5 Elevator Pitches That Peak the Curiosity →

5 Predictions For 2016 After Reaching “Peak Martech”

Predictions

What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see. Erik Bratt on January 5, 2016 It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. … Continue reading 5 Predictions For 2016 After Reaching “Peak Martech” →