Tag Archives: over

The 40-Hour Workweek Is Over and We Should Let Hybrid Work End It For Good

Anna Znamenskaya November 10, 2021 The 40-hour workweek is done for. Executives know it, and employees do too, even if very few of them are saying it out loud. As big-name corporations like Amazon delay bringing workers back to the office due to continued COVID-19 concerns, others are trying to coax workers back and fretting … Continue reading The 40-Hour Workweek Is Over and We Should Let Hybrid Work End It For Good

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2021 Publishers can’t expect readers to log into their website to read the content if they can view it without a subscription. Jana Meron, senior vice president of programmatic and data strategy at Insider, says: “At best, you’re … Continue reading Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

Attending the First In-Person Industry Event in Over a Year

Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year

Remote Work Honeymoon Is Over, Time To Think Long-Term

Nigel Davies August 24, 2020 Less than a third of leaders have a long-term remote strategy and most have invested little to no time or resources in building remote work processes, structures and culture for the long-term, a new survey has revealed. The 400 HR and engineering leaders polled all came from organizations employing tech … Continue reading Remote Work Honeymoon Is Over, Time To Think Long-Term

It’s clear the era of traditional mass messaging is over

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over