Tag Archives: over

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

Evolution of Landing Pages: How Have They Changed Over Time

Kevin George — December 11, 2019 Follow @imkevin_monk A landing page, as the name itself suggests, is a web page that you land upon after clicking on a search engine optimized search result, marketing promotion and email or an online advertisement. In fact, a good landing page is a great way of boosting your business’s … Continue reading Evolution of Landing Pages: How Have They Changed Over Time

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Email vs. social channels: Who will win over consumers’ communication preferences?

In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences

1-800 Contacts Takes Fight Over Search Ads To Appellate Court

1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis  @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court