The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
Kevin George — December 11, 2019 Follow @imkevin_monk A landing page, as the name itself suggests, is a web page that you land upon after clicking on a search engine optimized search result, marketing promotion and email or an online advertisement. In fact, a good landing page is a great way of boosting your business’s … Continue reading Evolution of Landing Pages: How Have They Changed Over Time
Dori-Jo Bonner — November 26, 2019 As we charge full steam ahead into the last few weeks of 2019, we cannot help but notice all the festive colors and lights that are beginning to line the streets and shopping malls. Our email marketing schedules are laden with festive emails and Christmas specials, but this year, … Continue reading Why Are Emails Moving Over to the Dark Side?
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. Ryan Phelan on November 7, 2019 I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do … Continue reading Moving holiday email campaigns over the finish line
Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences
Brian Wallace — August 28, 2019 Follow @nowsourcing — August 28, 2019 Since the Great Recession, gig jobs have been celebrated as the economy of the future – but after a decade, are U.S. workers still making a profit on gig jobs? Many of the biggest gig startups were created because of the Great Recession … Continue reading Is the Gig Economy Over? [Infographic]
Shep Hyken — July 23, 2019 Follow @Hyken — July 23, 2019 Something bad happens. There’s nothing you can do about it. It happened—and now you have a choice. You can let it bother you. Let it fester inside of you. Let it impact your mood. Let it ruin your day or your week. Make … Continue reading Get Over It and Move On
1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court