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Case study: location data outperforms online signals as e-commerce targeting tool

Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017   Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool