Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Andy Taylor on May 26, 2017 Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen … Continue reading How to compare paid search and organic search without sounding foolish
Maria Breaux — May 26, 2017 — May 26, 2017 Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. … Continue reading Organic Search: A Simple Strategy for You to Climb the SERP
Disha Dinesh — April 8, 2017 Follow @Disha_Dee— April 8, 2017 According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting. In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more … Continue reading 6 Quick Hacks for Increasing Organic Social Media Reach
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. Brian Wood on March 29, 2017 Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results … Continue reading Study: PPC cannot accurately identify winning organic titles
Catherine Hayden — March 29, 2017 — March 29, 2017 Ever wondered what percentage of people actually see your social media posts? The number, sadly, is probably very small – despite all your great work. Statistics suggest that very few of the people that follow you on Facebook and Twitter see what you post. Luckily, … Continue reading How To Improve Your Organic Reach On Facebook And Twitter
Rebekah Mori — March 28, 2017 — March 28, 2017 When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an … Continue reading 5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success
The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts. Tim Peterson on March 22, 2017 Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many … Continue reading How to track Facebook’s ratio of ads to organic posts in your desktop news feed
Karen Repoli — March 20, 2017 Follow @karenrepoli— March 20, 2017 Many of the entrepreneurs I work with have been lamenting the fall of their organic reach on Facebook. For anyone who uses social media for marketing, this has become a cause for great concern. We are all asking, “What do we do now?” There … Continue reading Learn How to Use Images to Increase Your Organic Reach
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility. Stephanie LeVonne on February 22, 2017 A client wants to develop a content strategy so they can rank for more keywords but isn’t … Continue reading Will my organic rankings suffer if I don’t have a blog?
Brock Murray — February 11, 2017 Follow @SEOBrock— February 11, 2017 If you monitor your search engine rankings like a hawk, you may have noticed that there’s been a lot of movement in organic rankings in the last few days. The volatility has got news wires in the SEO community heating up today, with SEMRush … Continue reading Investigating February’s Organic Rankings Volatility
