Abandoned Carts No Problem As Online Shopping Booms: Study by Ray Schultz , June 14, 2023 Abandoned carts can be reclaimed with email prompts, judging by a new study by Adtaxi’s 2-23 Ecommerce Survey. Of online consumers polled by Survey Monkey, 88% say a prompt or reminder will persuade them to return to their carts. … Continue reading Abandoned Carts No Problem As Online Shopping Booms: Study
Neutronian List Of Companies Shows Online Data Privacy Remains A Concern by Laurie Sullivan @lauriesullivan, May 4, 2023 The difficulty of opt-out procedures across the Internet has not improved much in the past quarter, according to data from Neutronian. Insights into healthcare providers, health data providers, and health-related publishers are some of the new areas … Continue reading Neutronian List Of Companies Shows Online Data Privacy Remains A Concern
Instacart, Roku Partnership Pairs Online Groceries With TV Streaming by Laurie Sullivan @lauriesullivan, April 26, 2023 Instacart and Roku announced a partnership Wednesday that supports consumer-packaged goods (CPG) advertisers by combining retail media with streaming TV ads to improve performance. The new capability represents Instacart’s first TV streaming measurement partnership and will offer advertisers consumer purchase … Continue reading Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
How U.S. Consumers Really Think About Online Privacy by Laurie Sullivan @lauriesullivan, April 21, 2023 Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. The findings from the third annual privacy study looked at attitudes that shape online behavior and preferences … Continue reading How U.S. Consumers Really Think About Online Privacy
Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI by Laurie Sullivan @lauriesullivan, April 11, 2023 As China publishes proposed rules around advertising and artificial intelligence (AI), one of the country’s largest and most successful tech giants and marketplaces on Tuesday unveiled Tongyi Qianwen, the company’s artificial intelligence-based chatbot rival to ChatGPT. Alibaba’s … Continue reading Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Andrew Tarantola @terrortola A company’s public image is arguably even more important to its bottom line than the product they produce and very much not something to be trifled with. Would Disney be the entertainment behemoth it is today if not for its family-friendly facade, would Google have garnered so much goodwill if not … Continue reading Portions of Twitter’s source code were reportedly leaked online
Senate Democrats introduce bill to protect your online data Kris Holt @krisholt A group of 15 Democratic senators have unveiled a bill that aims to protect your online data. They noted that banks, doctors and lawyers are all required to protect your personal information, and argue websites, apps and other online services should also have … Continue reading Senators reintroduce bill to protect personal data online
ChatGPT: Marketers Missing Online Review Opportunities by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2023 Consumers view online reviews as a two-way dialogue, building a bond with brands. They expect an answer from the brand and are more than happy to explore new review methods to keep in touch. A lack of response by the … Continue reading ChatGPT: Marketers Missing Online Review Opportunities
Consumers Struggle To Find Accurate Information From Brands Online by Laurie Sullivan , Staff Writer @lauriesullivan, February 3, 2023 Data shows that failing to provide helpful online answers to customer questions could lead to a loss of business, with 47% in a Yext survey saying they were unable to make an online purchase because the website’s … Continue reading Consumers Struggle To Find Accurate Information From Brands Online
