Alex BirkettJuly 27, 2015 There’s a lot of controversy around one-tailed vs two-tailed testing. Articles like this lambast the shortcomings of one-tailed testing, saying that “unsophisticated users love them.” On the flip side, some articles and discussions take a more balanced approach and say there’s a time and a place for both. In fact, many … Continue reading One-Tailed vs Two-Tailed Tests (Does It Matter?) →