Tag Archives: One’s

What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones

What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones   Wisam Abdulaziz   May 20, 2025   Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the … Continue reading What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones

The shopping revolution no one’s talking about—yet

March 18, 2025 The shopping revolution no one’s talking about—yet BY Namrata Sandhu In an era where trust is currency and sustainability is a non-negotiable, shoppers are demanding more than just green labels and vague promises. They want proof. Enter digital product passports (DPPs), a game-changing tool that gives consumers instant access to a product’s entire … Continue reading The shopping revolution no one’s talking about—yet

Forget Quiet Quitters, Loud Laborers are the ones you least want to work with

  By Lydia Dishman October 01, 2023 Among the trends that have ebbed, flowed, and crashed like waves over our workplaces, one that is shouting to be seen has been there all along. We’re talking about Loud Laborers. You know the type: whether they’re on Zoom or sitting in the next cubicle, they’re keeping a … Continue reading Forget Quiet Quitters, Loud Laborers are the ones you least want to work with

This startup will replace old, rundown homes with ones that generate more energy than they use

  By Adele Peters November 03, 2022 Housing is responsible for a huge chunk of global carbon emissions—nearly a quarter of it, by one estimate. That’s one of the reasons that the new startup Aro Homes exists: Every house it builds will have net-zero energy use. The houses are also designed to cut water use … Continue reading This startup will replace old, rundown homes with ones that generate more energy than they use

Why Purpose-Driven Ads Are Underperforming Mainstream Ones

Why Purpose-Driven Ads Are Underperforming Mainstream Ones by Joe Mandese  @mp_joemandese, June 15, 2022 Like most forms of marketing, the meaning of “performance” often is in the eye of the beholder. And increasingly, that’s about what the beholder’s eyes are actually doing. You know, paying attention. Or not. Consumer attention has always been an attribute … Continue reading Why Purpose-Driven Ads Are Underperforming Mainstream Ones