Tag Archives: Obsession

We Must Quit Our Unhealthy Obsession with Leads

Brad Beutler July 30, 2021 We live in a world obsessed with leads. But are they actually worth your time and bucks? Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. (Spoiler alert: they don’t.) What … Continue reading We Must Quit Our Unhealthy Obsession with Leads →

How an Obsession With Time Set Amazon Up to Dominate

Amazon Utilization

Steve Susi — July 11, 2019 — July 11, 2019 Einstein once mused, “The only reason for time is so that everything doesn’t happen at once.” Of course, his time ran out in 1955, but I wish he were alive to see what we have at our fingertips, where it actually does feel like everything … Continue reading How an Obsession With Time Set Amazon Up to Dominate →

A Return To Context: How Audience Obsession Led Marketers Astray

Content Strategy

A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray →

How “customer obsession” can focus your marketing tech selections

Customer Service

McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life cycle.” Barry Levine on March 14, 2016 “Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything. The reason: a happy customer can become a loyal customer. Per … Continue reading How “customer obsession” can focus your marketing tech selections →