by Sarah Voightman January 31, 2016January 31, 2016 From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, … Continue reading Nailing Your Non-Profit SEO Strategy
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
Kristen CurtissApril 30, 2015 Your supporters, donors, and volunteers have a lot of choices when they open their inbox — how can you make sure they choose to open your emails? The simplest way to stand out in the inbox is to make sure people recognize that it’s coming from you. Your subscribers joined your … Continue reading 3 Questions To Ask Before Sending Your Next Nonprofit Email
Maureen HochdorfApril 9, 2015 Before jumping into the marketing world of high-tech (and online faxing), I had actually spent 12 years in the non-profit world. While there are many who don’t think of non-profits as businesses, the truth is they are practically one in the same (minus profits in your pocket). The business strategies it … Continue reading 10 Business Strategies I Learned from Starting a Non-Profit
Terri HarelFebruary 15, 2015 It’s easier than ever for nonprofits to stay connected with the people who matter most to their organization. While newer technology has brought some enormous benefits, it also comes with also some challenges. Marketers need to consider widely different channels to reach all the right audiences. Besides that, they need to … Continue reading The 5 W’s Of Effective Nonprofit Email Marketing
Lisa Furgison December 23, 2014 Email marketing isn’t just a successful marketing tool for retailers and service-based businesses, it can yield impressive results for non-profits too. A study from M+R Benchmarks, an organization that tracks online fundraising and advocacy for non-profits, shows 35% of online donations are connected to email marketing. To maximize your … Continue reading 5 Tips To Improve Your Non-Profit Emails
We all know the feeling; an update with no likes or comments staring up at you from your nonprofit’s Facebook page or a tweet that seems like a drop of water in the ocean. If you’re struggling to rise above the noise on social media and generate clicks that lead to conversions, there are a … Continue reading The 6 Elements of An Effective Nonprofit Social Media Update
The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having … Continue reading Using Social Listening to Focus Your Nonprofit Online Marketing Message
