Nielsen finds that Twitter activity during television shows highly correlates with neurological reactions of study participants. Martin Beck on March 9, 2015 Want to know which television shows are best at captivating their audiences? Take a look at Twitter. That’s the conclusion of a Nielsen study released today that found TV-related conversation on Twitter is … Continue reading Nielsen Study: Twitter TV Conversation Is Bellwether For Audience Engagement
By Abbe Miller, Published October 26, 2014 It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow. These various touch points were the focus of … Continue reading Insight from Nielsen Shows Print Marketing As Far From Dead
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nobody Puts Search Marketing In A Corner Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That … Continue reading Marketing Day: Video Viewing Stats From Nielsen, Twitter’s Buy Button & The Future Of Modern Marketing
