Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries. Anu Adegbola on June 4, 2024 Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 … Continue reading Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor
Netflix Builds Ad Tech – What Happens To Microsoft? by Laurie Sullivan , Staff Writer @lauriesullivan, May 17, 2024 After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own advertising platform by the end of 2025 to give advertisers new ways to buy ad space and measure the … Continue reading Netflix Builds Ad Tech – What Happens To Microsoft?
Netflix is turning manga and anime ‘One Piece’ into a live-action series Mariella Moon @mariella_moon If you’re a One Piece fan, this may be the best or the worst piece of news ever, depending on how you feel about Netflix’s anime adaptations: The streaming giant has approved a 10-episode live-action series based on … Continue reading Netflix offers a peek at ‘One Piece’ and ‘Avatar: The Last Airbender’ live-action adaptations
iOS, Android and Mac stats for World of Goo Kelly Hodgkins @kellyhodgkins World of Goo is a physics based game that’s popular among kids and adults. It started off as a PC desktop game and transitioned to the Mac, iPhone and iPad. The company recently sold its one millionth copy on iOS and … Continue reading Netflix is launching a remastered ‘World of Goo’ on May 23rd
Netflix taps Gullermo del Toro to direct ‘Pinocchio’ Kris Holt @krisholt Netflix is adding to its stable of Oscar-winning directors with Guillermo del Toro, who will take the reins on a stop-motion adaptation of the classic kids’ story Pinocchio. It’s the first time del Toro has directed an animated movie, and he will also write … Continue reading Netflix leads streaming services with six Oscars
By Mark Wilson February 15, 2023 With very little fanfare, Netflix has sunset a UX feature that was half a decade in development. As the Wall Street Journal reports, the company’s Surprise Me feature, which played a randomized movie or show with the click of a button, has been discontinued due to low use. … Continue reading Netflix killed its Surprise Me button. Here’s why the shuffle-play feature never made much sense
By Nate Berg January 27, 2023 Standing in the Gare du Nord train station in Paris in 2012, Dorrian Porter was transfixed by a sign. The station’s arrivals and departures board—a classic split-flap analog sign that constantly turns its wheels of characters, click-clacking updated information on trains, tracks, and times—had a presence that Porter … Continue reading Why Google, Netflix and cannabis dispensaries are using this century-old sign technology
CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles by Karlene Lukovitz @KLmarketdaily, December 16, 2022 Connected TV (CTV) continues to be near the top in terms of ad category spending growth, with eMarketer projecting 27.2% growth, to $26.9 billion, in 2023. That’s on top of estimated growth of 23% this year, to $21 … Continue reading CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles
By Jeff Beer October 13, 2022 Today, Netflix chief operating officer and chief product officer Greg Peters announced that the streamer’s new advertising-supported offering will kick off in the U.S. on November 3 and be priced at $6.99 per month. The new ad tier will also be available in 11 other … Continue reading Netflix announces details for new ‘Basic with Ads’
Both companies offer a lot of expertise, but ads could further alienate viewers. Nicole Farley on June 27, 2022 Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A … Continue reading Google, NBCUniversal duking it out to be Netflix adtech provider
