By Phillip Smith, Published November 3, 2014 Customer criticism is part and parcel of the digital age; even the most experienced and successful retailers can now easily fall by the way-side if they’re not alert. With extended outlets for consumers to make contact it’s likely that if phones aren’t answered and emails are ignored social … Continue reading Customer Criticism: How to Respond to Your Customers When Negative Feedback Strikes
By Austin Tighe, Published October 26, 2014 Almost all business owners have been there before: an unhappy customer took his or her complaints online and now you’re left to deal with the fallout. More and more, online reviews and star-ratings are becoming the sources customers check when deciding where they will bring their business. In … Continue reading Can I Sue Over a Negative Review Online?
Every small business owner needs to understand the importance of protecting their online reputations. A study from Bright Local found that nearly three quarters of customers trust online reviews. The same study found that over half of customers are more likely to purchase from a company with positive reviews. Unfortunately, online reviews are also a … Continue reading Tips For Dealing With Negative Online Reviews
As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. But, is it ever okay to not respond to negative comments on an article or … Continue reading Negative Comments – When is No Response the Best Response?
