Tag Archives: Necessity

The Necessity of Innovation

Tom Alberg Innovation is at the heart of wealth creation. Innovation is at the heart of job creation. Innovation is at the heart of building better lives for everyone. And innovation can be increased by conscious support. Innovation is enhanced by a culture of innovation, encouragement of talented inventors and entrepreneurs, collaboration between academics and … Continue reading The Necessity of Innovation

The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]

by Stacey Rudolph July 25, 2016July 25, 2016 First, a quick definition… Conversion Rate Optimization is a technique that uses analytics and user feedbacks to increase your website’s performance. It seeks to improve on any metric that is considered important to your business’ key performance indicators (KPI) such as sales increase, downloads, and signups among … Continue reading The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]

Is Coding a Necessity for Digital Marketers in 2016?

Olatunde AdedejiOctober 6, 2015 The digital marketing activity is fast evolving. The trends so far signal more disruptions of the digital landscape in the coming years ahead. In the skill sets required of a digital marketer, coding is seen by many marketing professionals as not too essential or the exclusive domain of the technically minded … Continue reading Is Coding a Necessity for Digital Marketers in 2016?