Both companies offer a lot of expertise, but ads could further alienate viewers. Nicole Farley on June 27, 2022 Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A … Continue reading Google, NBCUniversal duking it out to be Netflix adtech provider →