Andre OentoroSeptember 26, 2015 It’s been over 100 years since the first movie trailer was shown. In the early 1910s, movie trailers were shown at the end of movies in the theatre, hence the name, however the goal was the same: to advertise upcoming movies. To achieve this, trailers need to sell the films and … Continue reading Use The Movie Trailer Formula For Better Explainer Videos
Brittany BeardenMay 17, 2015 The movie Chef, directed by and starring Jon Favreau as Chef Carl Casper, is more than just an intimate and entertaining film by the man who brought Iron Man to the silver screen. It’s actually a fantastic crash-course in new media, seen through the eyes of the uninitiated. Casper is fed … Continue reading 6 Times The Movie ‘Chef’ Taught Us About New Media
by John Rooney October 28th, 2014 It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 … Continue reading What This 15-Year Old Scary Movie Teaches You About Content Marketing
How Omni Consumer Products used True Blood and Ghostbusters to create a thriving business selling real versions of fake stuff. By Jake Rossen Pete Hottelet remembers the day he walked into the headquarters of Valve–makers of the immensely popular Half-Life video game–while proudly wielding a crowbar. In his mind, it was a can’t-miss proposition: The … Continue reading The Art Of “Defictionalization”: Turning Fake Movie And TV Products Into A Real Business
