September 07, 2025 What Machiavelli and St. Francis can tell us about the motivations of CEOs BY The Conversation Niccolò Machiavelli, the infamous author of The Prince, wrote in the 1500s that the ideal leader makes and breaks solemn agreements. He creates alliances with weak allies to defeat a powerful enemy and then eliminates them one by … Continue reading What Machiavelli and St. Francis can tell us about the motivations of CEOs
Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024 Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing
by Joel Goldstein July 1, 2016 Follow @joelgoldsteinJuly 1, 2016 Brands must understand why customers are motivated to buy in order for their products or services to be successful. This understanding will help you develop the product positioning, marketing campaigns and the brand’s image to craft a message that ties into one of these buyer … Continue reading The 7 Biggest Buyer Motivations
