Tag Archives: More

Marketing value and data: Doing more with less

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less

Apple’s apps of the year include a hiking guide, a unique streaming service, and more

  By Steven Melendez November 29, 2023 On Wednesday, Apple unveiled its picks for the top apps and games of 2023, highlighting a collection that focuses heavily on personal exploration and growth.  Apps honored in platform-specific categories included the outdoor exploration tool AllTrails for iPhone, the workout guide SmartGym for Apple Watch, beauty planning app … Continue reading Apple’s apps of the year include a hiking guide, a unique streaming service, and more

The data disconnect: Why understanding your data landscape matters more than ever

Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023  If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever

More than half of Gen Z wants to move out of the United States for this sad reason

By Sarah Bregel November 17, 2023 Many Americans don’t often leave America, unless they’re visiting Niagara Falls or eating pasta in Italy for a week on vacation. And many don’t move to other countries, staying very close to where they grew up. According to a 2019 survey of people over the age of 25, a … Continue reading More than half of Gen Z wants to move out of the United States for this sad reason

Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich

By Sam Becker November 16, 2023 Shutdown averted—again! The government funding bill that was passed overwhelmingly by the House of Representatives on Tuesday passed the Senate late on Wednesday and headed to President Biden for his signature. That will keep parts of the federal government funded until January 19, 2024, and others until February 2, … Continue reading Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich

A new ChatGPT and more in this week’s AI-powered martech releases

GPT-4 will have access to more up-to-date info, let users create book-length prompts and be better at understanding instructions. Constantine von Hoffman on November 9, 2023 The biggest AI news this week was OpenAI’s announcement of a new version of ChatGPT, called GPT-4 Turbo, which will have several significant improvements over previous versions. These improvements … Continue reading A new ChatGPT and more in this week’s AI-powered martech releases

Here’s why people don’t ask for a raise, even when they actually deserve more money

  By Shalene Gupta November 06, 2023 start run grow Ask and you shall receive—but what about those of us who dread asking? B2B Reviews, a platform that collects reviews for business-to-business companies, surveyed 1,000 employees in America to understand how they felt about asking for raises. If you’re afraid of asking for a raise, … Continue reading Here’s why people don’t ask for a raise, even when they actually deserve more money

Figma’s future is about far more than design—or getting acquired

  By Harry McCracken November 01, 2023 On September 15, 2022, Adobe made an announcement that took the tech world’s breath away, yet somehow had a whiff of inevitability to it. The software behemoth, long known for its acquisitiveness, had agreed to buy Figma, the wildly popular web-based platform for interface design, for $20 billion. … Continue reading Figma’s future is about far more than design—or getting acquired