Tag Archives: Money

Lead Generation Strategy: Common Mistakes That Cost You Money

Angela Hausman, PhD June 2, 2021 Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most businesses need a strategy to not only create conversions over time but follow up with visitors who left the conversion funnel sometime during the purchase process (especially through cart … Continue reading Lead Generation Strategy: Common Mistakes That Cost You Money →

How to Write an Elevator Pitch to Raise Money for Your Startup

Alaina Brandenburger April 29, 2021 Entrepreneurs know that the most important part of starting a business is securing investors. You will likely pitch your business hundreds of times at networking events, meetings with banking professionals, speaking with venture capitalists, and talking to friends and family. Preparing your elevator speech upfront will help you tackle all … Continue reading How to Write an Elevator Pitch to Raise Money for Your Startup →

Why More Money Is Only Part of the Equation When Attracting Top Tier Talent

Jolene Risch January 7, 2021 Hiring can be tricky. In the past, the main concern for hiring was how much money an employee would make, making sure your benefits package was stronger than your competitor’s, and giving your prospective employee a clear sense of how they can work up the chain over the next 20 … Continue reading Why More Money Is Only Part of the Equation When Attracting Top Tier Talent →