National TV Ad Decline Moderates In December, Falls 2% by Wayne Friedman , January 30, 2023 Although December’s national linear TV ad spending improved compared to previous months, it still declined 2%, according to Standard Media Index — to roughly $3.7 billion. Looking at the entire fourth quarter, the national TV marketplace was down 6% … Continue reading National TV Ad Decline Moderates In December, Falls 2%
CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest by Karlene Lukovitz @KLmarketdaily, November 4, 2022 The average overall global ad-fraud rate in open programmatic buys was 19% in this year’s second quarter, according to Pixalate’s latest invalid traffic (IVT) global benchmarks analysis. That was actually lower than all but four of the quarters since … Continue reading CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
