Tag Archives: Mine

The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016   We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

Social Media Insights Are A Gold Mine For Inbound Marketers

Inbound marketing content must speak directly to what your audience cares about, explains columnist John Donnelly III. John Donnelly III on June 9, 2015  Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing … Continue reading Social Media Insights Are A Gold Mine For Inbound Marketers