Tag Archives: Microsoft

Microsoft Works With Target, Expands UCP For Loyalty Program

Microsoft Teams With Target, Expands ‘UCP’ For Loyalty by Laurie Sullivan , Staff Writer, April 21, 2026 Microsoft Advertising on Tuesday introduced general availability in the U.S. for Universal Commerce Protocol (UCP) feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on … Continue reading Microsoft Works With Target, Expands UCP For Loyalty Program

Microsoft updates ads platform for AI-driven discovery

Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. By Constantine von Hoffman Published on April 21, 2026   Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling … Continue reading Microsoft updates ads platform for AI-driven discovery

Why investors are suddenly nervous about Microsoft and newly confident in Meta

January 29, 2026 Why investors are suddenly nervous about Microsoft and newly confident in Meta span>span]:whitespace-nowrap”>Microsoft stock just suffered its biggest single day drop since 2020. Meanwhile, Meta stock popped by 10%. Both tech giants are spending billions on AI talent and infrastructure, but investors clearly feel skittish about Microsoft at the start of 2026 … Continue reading Why investors are suddenly nervous about Microsoft and newly confident in Meta

You can now create AI-generated coloring books in Microsoft Paint

  You can now create AI-generated coloring books in Microsoft Paint The new feature is exclusive to Windows Insiders with Copilot+ PCs. Matt Tate   UpdatedFri, January 23, 2026 Microsoft Microsoft CEO Satya Nadella recently went on record saying that AI still needs to prove its worth if society is to adopt it long-term, but … Continue reading You can now create AI-generated coloring books in Microsoft Paint

Microsoft Hires First ‘AI CMO,’ Pushing Intelligence Into Ads

Microsoft Names ‘AI CMO,’ Pushes Intelligence Into Ads by Laurie Sullivan , Staff Writer, January 21, 2026 Andréa Mallard has spent the past seven years leading marketing at Pinterest. Now she has joined Microsoft AI as its new chief marketing officer. “AI is already the most consequential technological shift of my lifetime,” Mallard wrote on LinkedIn, … Continue reading Microsoft Hires First ‘AI CMO,’ Pushing Intelligence Into Ads

Predicting Advertising In 2026 Based On Google, Microsoft Changes

Predicting Advertising In 2026 Based On Google, Microsoft Changes by Laurie Sullivan , Staff Writer, December 31, 2025 Advertisers will make some big changes in 2026, from artificial intelligence (AI) creative to agentic commerce. Many will climb to the top of the mountain and look down, willing to give up more control to technologies when … Continue reading Predicting Advertising In 2026 Based On Google, Microsoft Changes

WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot

WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot by Laurie Sullivan , Staff Writer, December 2, 2025 Microsoft has announced that access to Copilot via WhatsApp will end on January 15, 2026. Meta Platforms, parent company of WhatsApp, will prohibit the use of general purpose AI chatbots — including OpenAI’s ChatGPT, and Perplexity AI — through … Continue reading WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot

Microsoft Leans On Amazon For Its Demand-Side Platform

Microsoft Leans On Amazon For Its Demand-Side Platform by Laurie Sullivan , Staff Writer, October 7, 2025 Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon. The company announced earlier this year … Continue reading Microsoft Leans On Amazon For Its Demand-Side Platform

How Microsoft AI Agents In PCs Affect Advertisers

How Microsoft AI Agents In PCs Affect Advertisers by Laurie Sullivan , Staff Writer, August 19, 2025 When Bill Gates founded Microsoft, he envisioned more than a software company. He envisioned a “software factory, unconstrained by any single product or category.” That idea guided the company for decades, but today it’s no longer enough, Satya … Continue reading How Microsoft AI Agents In PCs Affect Advertisers

Microsoft Bing Market Share Grows As Google’s Slightly Declines

Microsoft Bing Market Share Grows As Google’s Slightly Declines by Laurie Sullivan , Staff Writer, August 1, 2025 Marketers could see some champagne corks in bottles popping this weekend at the homes of Microsoft executives.  We can attribute Microsoft’s gain and Google’s loss to artificial intelligence (AI), according to Microsoft Head of Search Jordi Ribas. … Continue reading Microsoft Bing Market Share Grows As Google’s Slightly Declines