The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. By Tom Leonard Published on July 1, 2026 Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes … Continue reading What Meta’s broad targeting teaches us about optimization signals
Tag Archives: Meta’s
Mark Zuckerberg pushes back against AI job loss fears after Meta’s own layoffs
June 30, 2026 Mark Zuckerberg pushes back against AI job loss fears after Meta’s own layoffs BY Ella Chakarian During an interview last week on Complex’s Idea Generation series, Meta CEO Mark Zuckerberg addressed one of the industry’s most contentious points: whether or not AI will lead to widespread employment loss. “There’s a lot of anxiety … Continue reading Mark Zuckerberg pushes back against AI job loss fears after Meta’s own layoffs
Meta’s ‘prediction market plans’ draw attention as shares slip
Meta’s ‘prediction market plans’ draw attention as shares slip Suswati Basu Meta shares traded near $ 562.20 and fell roughly 5.3% over the past five sessions as investors weighed a report that the company may be developing a standalone prediction market application. The New York Times reported that Chief Executive Mark Zuckerberg has … Continue reading Meta’s ‘prediction market plans’ draw attention as shares slip
Why Meta’s new AI agents could make sense for small businesses
June 04, 2026 Why Meta’s new AI agents could make sense for small businesses BY Mark Sullivan Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m … Continue reading Why Meta’s new AI agents could make sense for small businesses
Why Meta’s Moltbook Acquisition Changes All
Why Meta’s Moltbook Acquisition Changes All by Laurie Sullivan , Staff Writer, March 11, 2026 If you think agentic AI agents will change the web, just wait another day. Meta Platforms on Tuesday acquired Moltbook, the internet forum launched in January 2026 for artificial intelligence (AI) agents, imitating Reddit’s format, where humans simply observe. Moltbook … Continue reading Why Meta’s Moltbook Acquisition Changes All
Photos: What it’s like living next to Meta’s largest data center
October 14, 2025 What it’s like living next to one of Meta’s largest data centers Data centers have become the starting blocks in the global race for AI supremacy. Tech giants like Meta, Alphabet, and OpenAI have committed hundreds of billions of dollars collectively to building more of them. States are offering incentives for their … Continue reading Photos: What it’s like living next to Meta’s largest data center
Behind Google’s And Meta’s Secret Partnership
Behind Google’s And Meta’s Secret Partnership by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2024 The European Union (EU) is probing deeper into a secret Google and Meta partnership that targeted Instagram ads to minors. We learn this as GroupM released its forecast estimating that overall, digital ads could make up as much as 82% of … Continue reading Behind Google’s And Meta’s Secret Partnership
How brands are using AI in Meta’s Advantage+ campaigns
Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays. Chris Wood on August 30, 2024 Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any … Continue reading How brands are using AI in Meta’s Advantage+ campaigns
The ethical pros and cons of Meta’s new Llama 3 open-source AI model
April 20, 2024 The ethical pros and cons of Meta’s new Llama 3 open-source AI model Experts say that while open-source could accelerate innovation, it also could make deepfakes easier. BY Chris Morris Meta has a brand-new Llama to show off. On Thursday, the social media giant announced Llama 3, the next version of its open-source … Continue reading The ethical pros and cons of Meta’s new Llama 3 open-source AI model
Meta’s AI image generator struggles to create images of couples of different races
Meta’s AI image generator struggles to create images of couples of different races The AI tool had a tendency to create depict people of the same race even when explicitly prompted otherwise. Karissa Bell Updated Thu, Apr 4, 2024 Screenshot via Meta AI Meta AI is consistently unable to generate accurate images for seemingly … Continue reading Meta’s AI image generator struggles to create images of couples of different races